Market Probe: Expands its business development and analytics teams

MILWAUKEE — Market Probe, Inc.; a global marketing research and consulting firm based in Milwaukee; is pleased to announce it has welcomed Joe Retzer as chief research officer and Andrea Corrado as vice president.

Joe Retzer is joining Market Probe, Inc. as chief research officer. Retzer brings more than 20 years of experience in market research analytics, an important element of Market Probe’s expertise in customer experience management solutions. His research interests include applied statistical and econometric analysis of marketing models in both classical and Bayesian frameworks. He holds a doctorate in finance from the University of Wisconsin-Milwaukee. Retzer will serve as an integral part of Market Probe’s client-servicing teams and offer analytical solutions to help clients understand drivers, impact and link to business growth.

Andrea Corrado will serve as vice president at Market Probe. She brings more than 15 years of experience in optimizing customer experience and client consultation to provide strategic solutions that contribute to client’s business growth. Corrado will continue to promote customer experience solutions through Market Probe’s various tools, such as its proprietary customer advocacy, brand health and loyalty models for strategic applications. Corrado will be working with clients on the East Coast from New Jersey.


Market Probe, Inc. is a full-service global marketing research and consulting firm specializing in customer experience, brand and employee satisfaction research. The company offers full-service strategic guidance and business solutions, including proprietary research models and advanced analytical solutions to drive customer loyalty, to customers around the world.

Headquartered out of Milwaukee, Wis., Market Probe is located in six countries, including the United States, Canada, the UK, Belgium, India, and China. In addition, the company utilizes strategic partnerships with field agencies around the world. Market Probe has 200 full-time employees worldwide. The company has been listed on Honomichl’s Top 50 U.S. Market Research Firms. For more information visit