Hiebing: Named best Midwest agency at Ad Age Awards


Dana Arnold, Director of PR and Social Media
[email protected] | 608.256.6357

Katie Helscher, Account Coordinator
[email protected] | 608.268.4407

Integrated marketing agency recognized at National Small Agency Conference & Awards in Boston

MADISON, Wis. (August 3, 2015) – On Thursday evening, Hiebing was called to the stage of Boston’s Westin Copley Place to accept Ad Age’s Small Agency Award for Best Midwest Agency. President Dave Florin was on hand to make remarks, thanking those involved for making the achievement possible.

Ad Age, the leading global source of news, intelligence and conversation for the marketing and media community, invited Hiebing to attend their conference and awards ceremony to celebrate the accomplishment.

Winning the award for Best Midwest Agency speaks to the spirit of the agency and the people within its four walls. Hiebing operates as a privately held marketing communications company of 78 storytellers, with 21 of those partners in the agency. As agency of record, Hiebing has helped Culver’s grow from a regional fast-food chain to one with 549 locations in 22 states; transform Schneider from a sales-driven trucking company into a global logistics thought leader; and elevate multiple specialty food brands in the Kerry Ingredients portfolio to become premium brand experiences. The agency credo of “We Before Me” resonates throughout the building from how talent is hired and nurtured, to how the business is grown, to supporting passions like the Boys and Girls Club or the United Way.

“We are very intentional in our balance of disciplined thinking and creative curiosity,” said Florin. “We do our best work when we are solving a client’s business challenge from a target-centric perspective and using that as inspiration to bring meaningful ideas to drive a brand’s results.”

Founded in Madison in 1981, Hiebing lays claim to more than three decades of marketing experience. The integrated agency has grown significantly in recent years, averaging double-digit revenue growth each year since 2009. In that five-year span, the company has also increased its full-time staff by nearly 40 percent. Such growth and plans for future growth – including a current client portfolio that blends local, regional and national brands such as Culver’s, Schneider, highly lauded Hyatt properties, Saris and Fiskars – ultimately led Hiebing’s leadership team to open a second office in Austin, Texas, in 2014.

The 7th Annual Ad Age Small Agency Awards recognizes innovative, creative and business-building ideas that come from hundreds of independent advertising agencies in the country as well as around the world. The two-day event takes place in a new, vibrant advertising market around the country each year and has been held in cities like Portland, Ore., New Orleans, Denver, Minneapolis and Austin. Gold and silver awards are given in the following categories: Agency of the Year, Campaign of the Year (Integrated, Digital, B-to-B and Pro-Bono) and Best Agency Culture. Ad Age also names regional winners throughout the United States, as well as internationally. For more information about the agency, please visit http://www.hiebing.com.