Family Christian: Celebrates new path forward

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Jeremy Bakken

jbakken@lambert-edwards.com

616.233.0500

Family Christian® Celebrates New Path Forward

Store and product improvements create unique shopping experience

MADISON Wisc. (Nov. 18, 2015) – Following a 12-month operational reorganization, along with a complete store and product overhaul, Family Christian® announced today it is on the path to becoming a stronger retailer and supporter of faith-based causes.

As part of the reorganization, Family Christian have upgraded and expanded their product selection to include a new compelling assortment of home décor, apparel, and books.

“It’s not just about the new merchandise, though,” said Steve Biondo, Family Christian Spokesperson. “We’ve also implemented a new Service Promise throughout the organization, focused on loving and caring for our customers, to guarantee a shopping experience like no other.”

The most important element of the organization’s restructuring is an even deeper focus on maximizing its ministry impact. Purchases at Family Christian support the non-profit’s efforts to unite with ministries that are helping children and families in need stateside and worldwide.

“While our business goal is to be a first-class retailer, the heart of this organization is firmly grounded in ministry,” said Biondo. “We will be developing even stronger ministry partnerships to continue and increase our support of hands-on widow and orphan work worldwide, and sharing God’s word through Bible donations and mission trip support.”

To locate the nearest Family Christian store, visit
www.familychristian.com
.

About Family Christian

Located in the United States, Family Christian is the world’s largest Christian-focused retailer. The nonprofit organization has approximately 255 stores in 36 states. The organization offers a variety of Christian-themed merchandise, including Bibles, home decor, art, gifts, DVD’s, kids products, books, and music. In addition to its physical stores Family Christian provides consumers with access to all these resources through http://www.familychristian.com/about, its eCommerce platform. All earnings are donated to Christian ministries serving families, orphans and widows in distress. Learn more at http://www.familychristian.com/about.