Ballweg Automotive Family Expands Its Reach to St. Louis Area With Audi Acquisition
Audi Kirkwood Becomes Sixth Dealership for Wisconsin Automotive Group
Middleton, Wis. (Monday, May 4, 2015) –The Ballweg Automotive Family took a bold step toward diversifying its automotive brand portfolio on May 4, 2015 when Jason Brickl, CEO of Ballweg Management Services, Inc., announced the acquisition of an Audi franchise in suburban St. Louis, Mo., the company’s first foray into a major metropolitan market.
Effective today, the newly formed dealership named Audi Kirkwood, becomes Ballweg’s sixth. It joins Ballweg Chevrolet-Buick and Ballweg Ford in Sauk City, Wis.; Ballweg Midwest Toyota in La Crosse, Wis.; Toyota of Wausau, in Wausau, Wis.; and Mercedes-Benz of Rochester in Rochester, Minn.
Audi Kirkwood has commenced operations at the former dealership’s existing location at 10230 Manchester Road for a limited amount of time as it plans a new 40,000 square foot facility in a major retail corridor of the St. Louis area. The Audi dealership is one of just five in Missouri.
“Audi Kirkwood is our next phase of strategic growth and diversification,” Brickl said. “It will showcase our core operational strengths, and further expand our stable of premium automotive franchises.” Brickl added, “Our team is excited to provide current and future Audi guests in the greater St. Louis area with an outstanding experience.”
Brickl has selected Chris Cass to be Audi Kirkwood’s new general manager. Cass, who has more than 20 years’ experience in the automotive industry, has a bachelor’s degree in automotive marketing from Northwood University. He has been a manager at Hendrick Automotive Group and the general manager of his family’s Chevrolet franchise in Clifton Park, N.Y.
“Chris’s automotive experience, along with his understanding of our culture and brand, will be a great asset to the overall success of the dealership,” Brickl said.
About the Ballweg Automotive Family: The Ballweg Automotive Family, whose headquarters are in Middleton, Wis., includes Ballweg Chevrolet-Buick and Ballweg Ford in Sauk City, Wis.; Ballweg Midwest Toyota in La Crosse, Wis.; Toyota of Wausau in Wausau, Wis.; Mercedes-Benz of Rochester in Rochester, Minn.; and Audi Kirkwood in Kirkwood, Mo.