ABS Global: Hires Hoffman York

MEDIA CONTACT:

Sharon Boeldt, (414) 225-9582

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ABS GLOBAL CHOOSES HOFFMAN YORK TO PROVIDE STRATEGIC AND CREATIVE SERVICES

MILWAUKEE (August 26, 2015) — ABS Global, Inc., a world leader and pioneer in bovine genetics, reproduction services, and artificial insemination technologies, has enlisted Hoffman York, an independent advertising and marketing communications firm, to provide strategic and creative services.

“We selected Hoffman York specifically for its branding capabilities and demonstrated track record of success,” said Lisa O’Connor, Director, Global Marketing for ABS Global. “We are excited to see how they can help us evolve the ABS brand. With more than 70 countries now relying on our services, we strive to breathe even more life into the ABS name on a global scale.”

Hoffman York will work closely with the ABS marketing team to “refresh the ABS brand and develop advertising and collateral materials for the company as they continue to expand globally.

About ABS

Headquarted in DeForest, Wis., ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc.

About Hoffman York

Hoffman York is a full-service independent advertising and marketing communications agency in Milwaukee, Wis. that offers a full-suite of award-winning services including advertising, digital strategy and development, earned and social media, media planning and buying and more. The agency changed its name from Hoffman York to HY Connect in 2011 and then reclaimed its Hoffman York name in June 2015 with the sale of its Chicago office to Myelin Communications. To learn more about Hoffman York visit, hoffmanyork.com
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