Contact:
Scott Bucher, 262-617-0180 (cell)
scottb@tractionfactory.com
Agency recognized for its marketing creativity and results
Milwaukee, Wis. –April 28, 2014 – Traction Factory, a local business development and communications firm,
was awarded Best of Show at the 2014 Bell Awards sponsored by the Milwaukee chapter of the Business
Marketing Association (BMA). The agency walked away with six Bell Awards and eight Excellence Awards –
the most of any agency in the competition.
Traction Factory won Best of Show for its creative work in the B2B Campaign under $500K category for
the Snap-on Cordless Impact Wrench. The firm also received fourteen other awards for strategic marketing
work on behalf of Snap-on Tools (Kenosha, Wis.), Mitchell 1 (Poway, Calif.), and Snap-on Diagnostics
(Lincolnshire, Ill. and King’s Lynn, U.K.). The BMA Milwaukee Chapter presented the awards during its
annual Bell Awards celebration at O’Donnell Park on Thursday, April 24.
Traction Factory won Bell Awards in the following categories:
• B2B Campaign (production and media under $500,000 during 12 month period): Snap-on Cordless
Impact Wrench
• B2B Advertisement – Single: Snap-on MODIS Ultra Campaign
• New Product Launch Campaign: Snap-on Cordless Impact Wrench
• Photography: Mitchell 1 ProDemand Coffee Pot Print Ad
• B2B Collateral/Literature/Presentations-Campaign: Snap-on Cordless Impact Wrench
• B2B Collateral/Literature/Presentations-Single: Snap-on MODIS Ultra Campaign
The agency received Excellence awards for the following:
• B2B Campaign (production and media under $500,000 during 12 month period): Snap-on
MicroLithium Cordless Ratchets
• B2B Campaign (production and media under $500,000 during 12 month period): Snap-on MODIS
Ultra Campaign
• Trade Show Marketing and Exhibits (Design, Production and Promotion Exceeding $100,000):
Snap-on Franchisee Conference.
• Photography: Mitchell 1 ProDemand Lift Ad
• Photography: Snap-on Temp Gun: “Red Ace” Photography
• Videos (production more than $20,000: Snap-on Kick-off Meeting “Anthem” Video
• B2B Collateral/Literature/Presentations-Campaign: Snap-on MicroLithium Cordless Ratchets
• B2B Promotional Product Materials: Snap-on Cordless Impact Wrench
“As we approach our fourth anniversary in business, we are especially excited to see our work recognized
by BMA’s national panel of experienced marketing communication professionals,” said Scott Bucher,
president of Traction Factory. “These awards validate our business philosophy which is based on developing
creative, strategic work that delivers measurable results.”
This year, 39 companies submitted over 175 entries which were evaluated on creativity and documented
business results. The judging panel of respected senior corporate marketers and leading B2B agency
executives from around the country presented awards to 26 finalists.
Traction Factory’s business development philosophy is to help grow their clients’ businesses by bringing
momentum-building communications tools to the business relationship. It’s a direction that is praised by
clients including Snap-on Tools, Snap-on Diagnostics, Hal’s Harley-Davidson, Delta Diner, City on a Hill and
ALS Association – Wisconsin Chapter and Mitchell 1.
