Stream Creative: New York Times best-selling author of Networking Is a Contact Sport, Joe Sweeney, releases new book aimed at changing human behavior

Contact: Andrea Brinkman, Public Relations Consultant

Stream Creative
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Joe Sweeney’s newest book, Moving the Needle, provides practical advice and tools to help individuals and business professionals get clear, get free, and get going in their career, business, and life.

(MILWAUKEE, WIS – November 12, 2014) – Joe Sweeney, New York Times best-selling author
 of Networking Is a Contact Sport, has released his second book, Moving the Needle. In partnership with Mike Yorkey and Wiley Publishing, Sweeney’s newest book taps into the author’s real-life experiences that will offer readers proven personal objectives. From athletes to executives, Moving the Needle readers will benefit from Sweeney’s advice on how to get clear, get free, and get going with tools to help individuals and teams consistently perform at a high level.

Noted as a master networker, Joe Sweeney has delivered hundreds of keynote talks to corporations across the globe and has heard one consistent message from both men and women: Help us move the needle and improve performance on a steady basis. Sensing a vital need, Joe has written Moving the Needle for anyone looking to work his or her way out of a wagon rut or make a key transition in life.

“I have found that effectively serving others in leadership roles is not accomplished by
 doing big things; it is accomplished by developing the necessary habits that enable one to consistently do the right things on a daily basis,” said Dirk Debbink, Retired Vice Admiral of the U.S. Navy and former Chief of the Navy Reserve. “Moving the Needle provides the tools to steer you on the course to effectiveness and influence.”

Moving the Needle includes a three-part mantra to get clear, get free, and get going along with a three-part framework that readers will learn to incorporate into their daily lives. By obtaining clarity of purpose and direction, Sweeney asks probing questions and provides enlightening exercises with each chapter topic. Leaning on the philosophy that we all have only one life to live, Moving the Needle provides insight and comfort in facing change head-on with the help of others. Additionally, a portion of the proceeds from the sale of the book will be donated to the Navy SEAL Foundation.

Also, in his book, Sweeney outlines his Winning Game Plan to help individuals and teams achieve their goals by:

– Confronting our obsession with busyness

– Identifying unique ways to look at life balance

– Realizing your life mission

– Enlisting a 4-step process to differentiate yourself

– Planning your ideal week, month, year, and life

– Making the right connections

– Creating a wow factor with the Sweeney 22

About Joe Sweeney

Joe Sweeney is a New York Times best-selling author, national speaker, business and leadership trainer, entrepreneur, former sports agent, and investment banker. Prior to acquiring an equity position in Corporate Financial Advisors, Sweeney was founder and president of SMG, a sports management firm that specializes in assisting and representing coaches and athletes (including three-time NFL MVP Brett Favre) in securing contracts and marketing deals. Joe was also president of the Wisconsin Sports Authority and has served on 28 boards of directors as well as operated and owned four manufacturing companies.

Based on the success of his first book, Networking Is a Contact Sport (BenBella Books),
 Joe has given hundreds of keynote addresses to a variety of businesses and corporations around the world. Additionally, Joe serves in the capacity of advisor to a number of privately held businesses nationwide, and he is an active private equity investor in several Midwest- based companies. He has used his 30 years of business experience to become a successful businessman, master networker, and worldwide speaker and trainer.

For more information and to download a free chapter of Moving the Needle, visit or follow @NetworkingJoe | #MovingTheNeedle.

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