Brand website to target new laundromat investors and commercial real estate owners
RIPON, Wis. – (Jan. 16, 2013) – Speed Queen®, the leading provider of commercial laundry equipment, has created a new website for potential investors, investinlaundromats.com, to showcase laundromats as an under-recognized yet viable and smart business investment. The interactive website is designed to educate people looking for a good investment about the profitability potential of laundromats compared to other investments, and the benefits of partnering with Speed Queen to open one.
“Our goal for the website is to provide individuals interested in opening a small business with all the information they need to make an informed decision,” said Dan Bowe, Speed Queen national sales manager. “With an average return on investment up to 35 percent, investing in laundromats proves to be nearly recession proof because the business is not strongly tied to the fluctuating economy—clean laundry is a necessity.”
The site further explains the benefits of choosing laundry over other potential investments, including franchises. With no franchise fee, minimal up-front costs and a notably high success rate, laundromats outshine other opportunities. For example, Speed Queen estimates the start-up cost associated with a laundromat around $300,000, where the cost associated with opening other franchises are shown to be over 1 million.
Speed Queen also uses the new website to speak directly to commercial real estate owners looking for new tenants. Laundromats provide real estate owners with a proven business that creates a destination for customers; offers a safe, clean family environment; is typically committed to long-term lease agreements; and offers great cross-marketing opportunities with neighboring stores.
Finally, the site provides a series of multi-media case studies to help new investors better understand the true rewards of owning a Speed Queen laundromat.
Website visitors and interested individuals can seek further assistance from Speed Queen’s dedicated team of laundry and commercial real estate experts that help to promote laundromat best practices and ensure success.
Additionally, Speed Queen’s in-house finance department, Speed Queen Financial Services, works with investors to develop customized business and financial plans with long-term success in mind. Laundromats who partner with Speed Queen Financial Services have a 94.5 percent success rate, making an already worthwhile laundromat investment even more prosperous.
For more information about investing with Speed Queen visit investinlaundromats.com or call 1.800.590.8872.
Media contact: Katy Deardorff, 414.292.0226 or kdeardorff@n-s.com
Tina Daniell, 414.292.0231 or tdaniell@n-s.com.
