Road America Yamaha named official side-by-side partner of rider education

Contact: John Ewert

Communications Director

O: (920) 893-4206

[email protected]


ELKHART LAKE, Wis., May 29, 2014 – Yamaha has signed a multi-year agreement to be the Official Side-by-Side (SxS) partner of rider education at Road America, beginning with the 2014 season.

“Since last season, Yamaha has been an integral part of Road America’s successful motorcycle schools to train beginner and advanced students how to ride safe,” said Mike Kertscher, programs manager for Road America. “Yamaha’s expansion of its efforts into the side-by-side category reaffirms the return-on-investment for our sponsors and the unique exposure that our schools and adventure programs can deliver. We are proud that Yamaha recognized how effective our schools and programs are and we look forward to a great partnership.”

As the official side-by-side partner of rider education at Road America, Yamaha will have a substantial presence on-site at Road America events through venue signage. For selected Road America programs, Yamaha will have an expanded product presence allowing consumers to experience and enjoy the performance characteristics of Yamaha side-by-side vehicles.

“We’re looking forward to growing our already successful relationship with Road America,” said Dan Rivito, regional marketing manager for Yamaha Motor Corporation, U.S.A. “This official side-by-side vehicle sponsorship will provide Yamaha with a cost-effective opportunity to work hand-in-hand with our local dealerships while providing added benefit to consumers. Road America has a very loyal and active fan-base and this presents a great opportunity to showcase our products with Road America fans so they can come for the experience and stay for the races.”

Road America’s season continues this week with the AMA Pro Racing SUBWAY Superbike Doubleheader, Friday, May 30, through Sunday, June 1.

Gates will open to the public each day at 7 a.m. Admission is $90 for the 3-day weekend, $30 Friday, $45 Saturday and $45 Sunday. Kids 12 and under are always free with a paying adult. All races will run rain or shine. A tentative event schedule is available online at

About Road America: Established in 1955 as the first permanent road racing course in the United States, Road America is located midway between Milwaukee and Green Bay in Elkhart Lake, Wisconsin. The world’s best racers have competed at this legendary four-mile, 14-turn road circuit for over 55 years. The 640-acre, park-like grounds offer amazing viewing opportunities, fantastic concessions and high-speed excitement to hundreds of thousands of spectators each year. In addition to public race weekends, Road America offers a variety of group event programs, the Blain’s Farm & Fleet Motorplex for karting and supermoto, and the Road America Motorcycle and Advanced Driving Schools. For more information, visit Follow Road America on and on Twitter: @roadamerica or call 800-365-7223.

About Yamaha Motor Corp., U.S.A.: Yamaha Motor Corporation, U.S.A., (YMUS), is a leader in the motorsports market. The company’s ever-expanding product offerings include ATVs and Side-by-Side vehicle, motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States. Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit