Road America: West Bend Mutual Insurance renews sponsorship as official insurance provider for Road America teen driving school

ELKHART LAKE, Wis., November 19, 2014 – Road America announced today a continuation of its multi-year partnership with West Bend Mutual Insurance Company as its official insurance provider for the Road America Teen Driving School. Road America’s Teen Driving School provides teens with the skills they really need to know, including awareness of surroundings, active driving skills to develop driver confidence, and the proper foundation to being a safer driver which could someday save their lives or the lives of others. The partnership allows West Bend policyholders to receive valuable discounts when enrolling their teens in the Road America Teen Driving School. Parents are also encouraged to participate with their teen drivers.

“We are very pleased that West Bend chose to stay with Road America as a partner for 2015 and beyond,” said Michael Kertscher, programs manager for Road America. “For one of the most well-known insurance companies in Wisconsin to provide continued support in our mission of making teens better and safer daily drivers proves that the curriculum works, and we are very proud to have them as part of our family of local sponsors who believe in giving back to the community.”

Road America’s Teen Driving School provides inexperienced teenage drivers with the necessary skills to succeed at accident avoidance by practicing emergency driving situations in a safe and controlled environment. In the classroom, teens will learn the physics and dynamics of good driving, including collision avoidance and skid control. Teens will apply their classroom knowledge through hands-on driving activities, including braking, emergency lane change, and skid car drills which simulate driving in weather conditions such as ice, snow, and rain in a safe, off-street environment.

Road America’s Driving and Motorcycle schools provide professional driving and riding instruction to drivers and motorcyclists of all skill levels. Programs vary from teen schools to high-performance driving and winter driving programs on the automobile side, all the way to basic, experienced, dirt, and supermoto riding programs on the motorcycle side. Students enjoy classroom sessions, skill drills, and expert private instruction. Students participating in the high-performance driving school use their own street-legal cars. A current schedule of courses is available online at or by calling Road America, 800-365-7223.

About West Bend: West Bend Mutual Insurance Company, headquartered in West Bend, Wisconsin, provides property/casualty insurance products throughout the Midwest. The company offers a broad personal lines coverage package, a full range of commercial products and services, and insurance for specialty lines. West Bend employs more than 1,000 associates and is represented by approximately 1,200 independent insurance agencies throughout Wisconsin, Illinois, Iowa, Minnesota, Indiana, Ohio, Michigan, Missouri, Kansas, Kentucky, and Nebraska. The company has been rated A (Excellent) or better by A.M. Best since 1971 and is consistently ranked at the top of a nationwide ease-of-doing business survey.

About Road America: Established in 1955 as the first permanent road racing course in the United States, Road America is located midway between Milwaukee and Green Bay in Elkhart Lake, Wisconsin. The world’s best racers have competed at this legendary four-mile, 14-turn road circuit for over 59 years. The 640-acre, park-like grounds offer amazing viewing opportunities, fantastic concessions and high-speed excitement to hundreds of thousands of spectators each year. In addition to public race weekends, Road America offers a variety of group event programs, the Blain’s Farm & Fleet Motorplex for karting and supermoto, and the Road America Motorcycle and Advanced Driving Schools. For more information, visit Follow Road America on Facebook and on Twitter: @roadamerica or call 800-365-7223.