Contact: John Ewert
Communications Director
O: (920) 893-4206
jewert@roadamerica.com
ROAD AMERICA WELCOMES H&R SPECIAL SPRINGS, LP,
AS OFFICIAL SUSPENSION PARTNER
ELKHART LAKE, Wis., May 16, 2014 – Road America announced today a partnership with H&R Special Springs, LP, an international suspension and spring manufacturer, as its Official Suspension Partner. H&R, whose agreement previously covered on-site branding, now extends its partnership in an official capacity to include hospitality, online visibility and event support at Road America.
“H&R is a very special partner for us because they have been very active at Road America for years. We are delighted to elevate H&R with such a strong commitment that underlines its loyalty to and trust in the continuous development of Road America events,” said Mary Lou Haen, Marketing and Promotions Director for Road America. “This cooperation will also enable H&R to benefit from Road America’s on-site event sponsorship opportunities and online,” she continued.
“Road America has been an excellent marketing and communication platform for both H&R and its customers for years. We are delighted to invest again in Road America in an official capacity,” said Laura Graef, Image Branding Coordinator for H&R, which manufacturers and markets H&R branded suspension products worldwide. “The demanding performance requirements and high quality standards of what competitors and racing fans expect worldwide are values that are extremely well aligned with those of the H&R brand,” she added.
Road America’s season begins today with the Sports car Vintage Racing Association (SVRA) Spring Vintage Weekend.
As part of its commitment to honoring America’s heroes, Road America will also provide free admission to all active, reserve-duty military and veterans with ID on Saturday, May 17, Armed Forces Day, during the Spring Vintage Weekend at Road America.
Gates will open to the public each day at 7 a.m. Admission is $60 for the 3-day weekend, $20 Friday, $30 Saturday and $30 Sunday. Kids 12 and under are always free with a paying adult. All races will run rain or shine. A tentative event schedule is available online at www.roadamerica.com
About Road America: Established in 1955 as the first permanent road racing course in the United States, Road America is located midway between Milwaukee and Green Bay in Elkhart Lake, Wisconsin. The world’s best racers have competed at this legendary four-mile, 14-turn road circuit for over 55 years. The 640-acre, park-like grounds offer amazing viewing opportunities, fantastic concessions and high-speed excitement to hundreds of thousands of spectators each year. In addition to public race weekends, Road America offers a variety of group event programs, the Blain’s Farm & Fleet Motorplex for karting and supermoto, and the Road America Motorcycle and Advanced Driving Schools. For more information, visit www.roadamerica.com Follow Road America on www.facebook.com/RoadAmerica and on Twitter: @roadamerica or call 800-365-7223.
About H&R: H&R Special Springs is a German-based suspension company that has been built on a foundation of superior quality, true performance and the best customer service. H&R has established a proven heritage of unsurpassed industry respect and customer confidence, all of which gives H&R the definitive edge in suspension tuning and design. All H&R products are crafted in Germany and exceed ISO 9001 quality assurance standards. H&R maintains a North American facility located in Bellingham, Washington, where additional testing and research are conducted. For more information, visit www.hrsprings.com and www.trakplus.com or call (888) 827-8881.
