Lands’ End Announces New Head of Creative
Becky Gebhardt Returns to Lands’ End as Senior Vice
President, Chief Creative Officer
DODGEVILLE, Wis., May 2, 2014 (GLOBE NEWSWIRE) — Lands’ End
(Nasdaq:LE) recently announced it has named Becky Gebhardt as Senior
Vice President, Chief Creative Officer. Gebhardt will be responsible
for developing and implementing global creative brand strategies that
focus on digital, retail and catalog, a role that will drive and
execute the creative vision that supports the merchandising strategy
and marketing campaigns across all channels. In this role she will be
responsible for overseeing all aspects of the creative organization
including concepts, art direction, photography and creative operations.
“We are very excited to welcome Becky back to Lands’ End,” said Edgar
Huber, CEO and president of Lands’ End. “Her experience directing brand
and creative efforts for multi-channel businesses along with her focus
on the customer experience aligns well with our strategy for future
growth. She is innovative and brings a proven track record in leading
global creative organizations for businesses our size.”
Gebhardt comes to Lands’ End from Crocs, Inc. and Bag Borrow or Steal.
In these roles she served as Vice President, Global Creative Director
and Vice President of Creative, PR and Online Experience respectively.
During her tenure she was responsible for the Global brand creative
vision and execution in over 90 countries, customer experience and
communications. Prior to these posts she was Vice President of Creative
at Lands’ End from 2004 – 2007.
“Becky’s creative vision, knowledge of the brand’s heritage and her
overall experience across the retail industry will be invaluable as she
joins the Lands’ End team to help us elevate and evolve the brand,”
said Huber.
ABOUT LANDS’ END
Lands’ End(R) is a classic American lifestyle brand with a passion for
quality, legendary service, real value and a simple two-word promise to
stand behind everything it sells: Guaranteed. Period.(R) Lands’ End
delivers timeless style for Men, Women, Kids and the Home at
landsend.com, 1-800-800-5800, Lands’ End Retail and around the world.
Lands’ End is publicly traded and listed on NASDAQ under the trading
symbol (LE).
CONTACT: Michele Casper
Lands’ End
608-935-4633
michele.casper@landsend.com
@LEprMichele
