CANNONBALL:HNP: Names Keith Thompson director of product development

CONTACT: Keith Thompson


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BELOIT, Wis. — Cannonball:HNP, LLC, a premiere manufacturer and supplier to the national post frame and commercial metal building industry, named Keith Thompson as its new Director of Product Development.

Mr. Thompson comes to Cannonball:HNP from Wells Manufacturing, an industry leader in Automotive Electronics with over 70,000 SKUs. He will lead the management of Cannonball’s product lines as well as the marketing and e-commerce initiatives.

“The expansion of our product development and marketing team further strengthens our ability to meet the needs and goals of our customers,” noted Jeff Rastocan, General Manager of Cannonball:HNP. “Keith’s experience in rationalizing product lines as well as product marketing greatly benefits Cannonball, our sales network and our clients.”

Before joining Cannonball, Mr. Thompson oversaw the implementation of a new ERP system and launched several new product initiatives at Wells.

Mr. Thompson earned a Bachelor’s of Business Administration degree in Marketing Management from Eastern Michigan University. Prior to receiving his degree, he studied at the University of Adelaide in South Australia. He and his wife, Kathy, and their three children reside in Madison, Wis.

The original developer of round track and trolley sliding door systems, Cannonball:HNP has nearly 100 years supplying door track systems, builders hardware, sliding door systems, horse barn systems, walk doors, windows, ventilation, building materials and more. Visit or call 800.766.2825 for more information.