Cabela’s: To host NRA weekend Sept. 13 and 14

Media Contact:

Randy Christensen

Ph. 608-326-5646

Email: [email protected]

New NRA members and renewals will receive a $25 Cabela’s gift card

Prairie du Chien, WI (Sept. 5, 2014) – Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, announced today plans to team up with the National Rifle Association to host an in-store NRA Weekend event at the company’s Prairie du Chien, WI location, Saturday, Sept. 13 and Sunday, Sept. 14. The annual event features an NRA membership drive, along with a series of firearm safety courses, educational workshops, in-store product demonstrations and more.

All new and current NRA members who join or renew their membership during NRA Weekend will receive a $25 Cabela’s gift certificate.

Cabela’s also will offer a full schedule of free workshops and in-store demonstrations from 11 a.m. to 3 p.m., Saturday and Sunday on a variety of topics, including firearm safety, selection, fitting and concealment, ammunition selection, firearm and ammunition storage solutions and rifle sights and optics. Specific courses include:

* Safe Storage Options at 11:00am – 12:00pm

* Bring in Your Trades at 12:00pm -1:00pm

* Conceal Carry Handguns for the Beginner at 1:00pm – 2:00pm

* Made to Carry Clothing at 2:00pm – 3:00pm

Visit http://www.cabelas.com/stores or call 608-326-5600 for a full schedule and more information on Cabela’s NRA Weekend events. Cabela’s of Prairie du Chien is located at 33901 State Hwy 35 Prairie du Chien, WI 53821. For additional information or to shop online, please visit http://www.cabelas.com.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.