Arketype: Free public screening of Jackie Nitschke documentary announced

CONTACT: Liz Paulson


612 Stuart St

Green Bay, WI 54301

(920) 437-3700

[email protected]

Green Bay, WI (November 11, 2014) — CHAMPION THE LEGACY OF JACKIE NITSCHKE premiered at Lambeau Field on October 7th, 2014, to an invitation-only capacity crowd. Now the film’s creators are inviting the community to attend the first public premiere of the film at the Weidner Center on Monday, December 1st, at 6:30 p.m.

CHAMPION is the powerful story of Jackie Nitschke—the first Green Bay Packers wife to publicly acknowledge her struggle with, and recovery from, alcohol addiction. Through interviews with former NFL players and their wives, Jackie’s own family members, addiction experts, and alumni of The Jackie Nitschke Center for Alcohol and Drug Rehabilitation, the film captures not only Jackie’s fascinating story, but the cocktail culture of her generation, the psychology of addiction and relapse, and the myriad of ways in which lives in chaos can be saved through treatment and recovery. Spanning the glory years of the Green Bay Packers to the present day, CHAMPION captures both the agony of addiction and triumph of breaking free from it.

“We are presenting this film to the community at large because we feel Jackie’s story is vital to our area, where alcohol and narcotic abuse is frighteningly on the rise,” said Bill LaBine, Executive Director of the Jackie Nitschke Center.

“Through this film, we hope to raise awareness for both those struggling with addiction and for the opportunity for recovery at the Jackie Nitschke Center,” added Jim Rivett, President of Arketype.

The evening will wrap up with a panel discussion featuring experts and survivors of addiction. FOX 11’s Robert Hornacek is scheduled to emcee. No tickets required. Admission is free.