Public Relations Director
Anthem Blue Cross and Blue Shield
E-mail: [email protected]
Single name better expresses company’s products across insurance types
MILWAUKEE – May 20, 2014 – CommunityConnect HealthPlan and Anthem Blue Cross and Blue Shield in Wisconsin have always shared the same parent company, but not the same name –- until now.
Effective July 1, 2014, CommunityConnect HealthPlan (CommunityConnect) will be known as Anthem Blue Cross and Blue Shield (Anthem). The name change is designed to help avoid potential confusion for Anthem members, health care providers and regulators, and to better describe the company’s comprehensive product offerings across a variety of health insurance programs.
“As people transition through different phases of their lives, it’s likely they’ll move between different types of health insurance coverage,” said Larry Schreiber, president of Anthem Blue Cross and Blue Shield in Wisconsin. “We want to make it as easy as possible for them to find the health insurance they’ve come to know and trust, no matter whether they’re getting that insurance through a government-sponsored health plan, purchasing on their own, or receiving benefits through their employer. Uniting all of our products under the Anthem Blue Cross and Blue Shield brand name will make it easier for everyone to make those transitions and make more informed decisions about their health benefits.”
Existing CommunityConnect-contracted health care providers have already been informed of the name change. Between now and July, a marketing and advertising campaign will communicate the renaming to the health plan’s members and the general public. Letters will be mailed to current CommunityConnect members in early June, with television, radio, outdoor and digital ads supporting the awareness campaign running from May through August.
The name change to Anthem will not impact CommunityConnect members’ ability to receive care before, during or after the transition, or to see their established primary care provider or clinic. Current CommunityConnect members with questions about the name change should contact the customer service number on the back of their membership identification cards.
Anthem currently serves about one million members in Wisconsin through its comprehensive Health insurance product portfolio – including Individual and Group insurance products, as well as Medicare, Medicaid and Specialty insurance solutions, such as Dental, Vision, Disability and Life insurance.
Anthem is committed to improving health and strengthening communities throughout the state. In 2013, the company, its associates and corporate foundation directed more than $1.75 million and hundreds of volunteer hours to health-improving causes, organizations and programs. Major areas of focus for Anthem in 2013 included promoting active lifestyles and working to reduce the devastating impact of chronic illnesses, such as diabetes, heart disease and lung disease on Wisconsin children, adults and seniors. These efforts continue in 2014 through a variety of local and regional sponsorships focused on health.
Additional information about Anthem Blue Cross and Blue Shield is available at www.anthem.com.
About Anthem Blue Cross and Blue Shield in Wisconsin
Anthem Blue Cross and Blue Shield is the trade name of Blue Cross Blue Shield of Wisconsin (BCBSWi), which underwrites or administers the PPO and indemnity policies; Compcare Health Services Insurance Corporation (Compcare), which underwrites or administers the HMO policies; and Compcare and BCBSWi collectively, which underwrite or administer the POS policies. Independent licensees of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Wisconsin is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel at www.youtube.com/healthjoinin.
About CommunityConnect HealthPlan
In Eastern Wisconsin: CommunityConnect HealthPlan® is the trade name used by Compcare Health Services Insurance Corporation for its insurance policies offered through the BadgerCare Plus program.
It is important to note that it is only the DBA/trade name that is changing. The underlying company insuring the benefits is – and will remain – Compcare.