Wilde Automotive Group, Jorge Hidalgo: New $10 million Honda store celebrates grand opening


Chad Wojtysiak 608-316-2308

[email protected]

MADISON, WI – Wilde Automotive Group and Jorge Hidalgo hosted about 200 guests to celebrate the Grand Opening of Wilde East Towne Honda located at 5555 High Crossing Boulevard in Madison on April 3. Wilde East Towne Honda is now one of the top five dealerships for Honda new car sales in Wisconsin and currently ranks in the top 10 dealerships in the Midwest zone for Certified Honda sales.

The new Honda dealership is a minority owned business. Jorge Hidalgo, a former Harley-Davidson executive, partnered with Wilde Automotive Group to establish the dealership.

“We are elated to celebrate the Grand Opening of Madison’s newest Honda store in East Towne,” said Jorge Hidalgo. “Wilde is one of the premiere names in Wisconsin’s automotive retail business and we embrace Wilde’s customer service and community based values at Wilde East Towne Honda.”

Grand Opening visitors toured the three levels of the 52,000 sq.ft. facility which maximizes land use by housing the service area on the lower level and the showroom on the upper level. Visitors experienced its numerous sustainable features including a 5,000 sq.ft. live green roof over the service reception drive with adjoining kids’ play area, as well as the saltwater aquarium with colorful fish in the customer lounge.

Wilde and Hidalgo are elated to bring to Madison its expertise in world class service and demonstrated volume efficiency that has greatly benefited their customers. Sales department operating hours are Monday through Friday 8:30AM to 8PM and Saturday 8:30AM to 5PM. Service and parts department operating hours are 7AM to 7PM Monday through Thursday 7AM to 6PM, Friday and 7AM to 5PM on Saturday. For more information, visit http://www.wildeeasttownehonda.com or call 608-242-5500.

About Wilde Automotive Group

The Wilde Automotive Group is a family-owned and operated business founded by Harold L. Wilde. His automotive career began in 1945 in Michigan where he opened a two-man used vehicle sales operation. Today, the Wilde Automotive Group has grown to include 12 dealerships in Wisconsin and Florida with more than 700 employees. Harold Wilde’s legacy is continued under the leadership of his wife, Mary Ann, CEO, his son, Mark, president, Pat Donahue, vice president, Sharon Bloom, CFO, and Harold’s daughter Tracie Pierce, Director of Marketing.