FOR IMMEDIATE RELEASE
March 29, 2013
MEDIA CONTACT
Chad Wojtysiak 608-316-2308
cwojtysiak@wildeeasttownehonda.com
MADISON, WI – Wilde Automotive Group and Jorge Hidalgo are proud to announce the Grand Opening celebration of Wilde East Towne Honda located at 5555 High Crossing Boulevard in Madison on April 3 at 2:45pm. The event will feature tours of the world-class facility and grand opening specials.
The new Honda dealership is a minority owned business. Jorge Hidalgo, a former Harley-Davidson executive, partnered with Wilde Automotive Group to establish the dealership. Wilde and Hidalgo are pleased to bring to Madison its expertise in world class service and demonstrated volume efficiency that has greatly benefited their customers.
“We are elated to celebrate Madison’s newest Honda store in East Towne,” said Jorge Hidalgo. “Wilde is one of the premiere names in Wisconsin’s automotive retail business and we embrace Wilde’s customer service and community based values at Wilde East Towne Honda.”
Grand Opening visitors will get tours of the 52,000 sq.ft. facility which maximizes land use by housing the service area on the lower level and the showroom on the upper level. Tours will showcase the 5,000 sq.ft. green roof over the service reception drive with adjoining kids’ play area, as well as the saltwater aquarium with colorful fish in the customer lounge.
For more information and store hours, visit www.wildeeasttownehonda.com or call 608-242-5500.
About Wilde Automotive Group
The Wilde Automotive Group is a family-owned and operated business founded by Harold L. Wilde. His automotive career began in 1945 in Michigan where he opened a two-man used vehicle sales operation. Today, the Wilde Automotive Group has grown to include 12 dealerships in Wisconsin and Florida with more than 700 employees. Harold Wilde’s legacy is continued under the leadership of his wife, Mary Ann, CEO, his son, Mark, president, Pat Donahue, vice president, Sharon Bloom, CFO, and Harold’s daughter Tracie Pierce, Director of Marketing.
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