Two Men and a Truck: Hires new Marketing Director

Contact: Tim Lightner
[email protected]

TWO MEN AND A TRUCK® Hires New Marketing Director

Madison franchise celebrates 20 years of success and growth with new key team member

Madison, Wis., July 2013 – TWO MEN AND A TRUCK® recently added Sheri Rice, APR, as their new Marketing Director serving both the Madison/Janesville franchise and the Racine/Kenosha location.

Tim Lightner, president of TWO MEN AND A TRUCK®, says the position is a new addition to his key leadership team, one which he’s been anticipating as part of a strategic growth plan.

“I started in Madison 20 years ago with one truck and one employee,” says Lightner. “The community has been extremely supportive of us, and I’m proud to employ nearly 100 staff at both locations in Madison and Racine. My hope is to continue to grow, so being able to add a dedicated marketing person is a natural part of that evolution for us.”

“Plus Sheri’s skill set and experience is a great fit for our culture and our business,” says Lightner. “We’re really excited to have her on board.”

Rice is a 1990 graduate of the UW-Madison School of Journalism. Most recently, she served as the Marketing Director at the University of Wisconsin-Extension Conference Centers. Her resume includes nine years doing media relations for Flad Architects, board positions with the Public Relations Society of America, and work as a strategic communications consultant at American Family Insurance. She is a native of Oconomowoc, Wisconsin.

TWO MEN AND A TRUCK® is the largest franchised moving company both in the United States and internationally. Currently there are more than 240 national locations and 1,500 trucks operating in the U.S.; in total, the company operates260 locations and 1,600 trucks. TWO MEN AND A TRUCK® has performed more than 4.5 million moves since its inception in 1985. The company has seen consistent monthly growth dating back to December 2009 and more than 20 months of double-digit growth. Each location is independently owned and operated.

For more information, call the Madison/Janesville TWO MEN AND A TRUCK® at (608) 278-0800 or visit