Speed Queen® Announces Breast Cancer Awareness Campaign Results
Home laundry brand raised funds through sales of limited-edition washer/dryer pair
RIPON, Wis.—(Dec. 3, 2013)— Speed Queen® has spent the past 100 years manufacturing best-in-class laundry equipment to make families’ lives easier. This year, the brand reinforced its commitment to families by partnering with The Breast Cancer Research Foundation® (BCRF) to raise more than $16,500 for breast cancer research and awareness.
The campaign launched in mid-September with the release of a limited-edition washer/dryer pair to Speed Queen dealers around the country. To raise the funds for BCRF, Speed Queen donated $20 from every pair purchased. In addition to the product sales, Speed Queen and its parent company, Alliance Laundry Systems, raised money through fundraising efforts by employees at company headquarters.
To kick off the campaign internally, Speed Queen donated a pink-accented washer and dryer pair to an employee, Peter Rens, whose sister recently lost her battle with breast cancer. Rens chose to donate his new machines to the nurse who cared for his sister.
“We started this campaign to show our support for customers, friends and family members whose lives this disease has affected. We are so grateful that the campaign was well received and we look forward to continuing to raise funds and awareness for the cause in the future,” said Reid Meisner, National Sales Manager for Speed Queen Home.
The Breast Cancer Research Foundation’s mission is to achieve prevention and a cure for breast cancer by providing critical funding for innovative clinical and translational research at leading medical centers worldwide and increasing awareness about good breast health.
For more information about Speed Queen’s machines or about the company’s philanthropic initiative, please visit SpeedQueen.com/home or call 800.552.5475.
For more information regarding The Breast Cancer Research Foundation or how to join the fight against breast cancer, please visit bcrfcure.org.
About Speed Queen
Speed Queen offers innovative, reliable and energy-efficient washers and dryers for home laundry use. For over 100 years, Speed Queen has dedicated itself to providing consumers with durable, commercial-grade home laundry machines that deliver a superior wash result. Speed Queen washers and dryers are manufactured in Ripon, Wis. where its parent company, Alliance Laundry Systems is based. Alliance is a leading global manufacturer of laundry products for the commercial and home markets. To learn more, visit SpeedQueen.com/Home.
