Shine United LLC: Shine United named agency of record for Moxie Cycling Co.

Contact: Amanda Ciesielczyk, Public Relations & Social Media Manager

[email protected]


MADISON, Wis. (April 24, 2013) –Shine United, a full-service advertising, design and digital agency, has been named agency of record for Moxie Cycling Co., a cycling apparel company specializing in women’s bicycling jerseys.

Fulfilling the unique needs of a growing market of female cyclists has been the key to overwhelming success for Moxie Cycling, which was launched in 2011. Effectively combining high performance material with a flattering fit, Moxie’s jerseys are stylish in both form and function. Since its inception, Moxie has been met with increasing demand and plans to continue that trend this year. Moxie apparel can be found online and at more than one hundred outdoor retail locations across the country, including REI for the spring of 2013.

“We are excited to be collaborating with Shine United – they are an extremely talented group of individuals,” says Brooke Freiborg, co-founder of Moxie Cycling Co. “Shine gives us the additional leverage we are looking for in order to surpass our goals and increase our momentum. ”

Going into the 2013 cycling season, Shine has been tasked with marketing and brand strategy within digital and social media platforms. For the 2014 season, Shine will add creative responsibilities, across a variety of tactics, to its workload.
“Moxie has seized a great opportunity with women’s apparel in outdoor retail and is in a prime position to grow and gain brand awareness;” says Jim Jelak, account director at Shine United. “We look forward to establishing that brand presence in a big way.”

About Shine United

Shine United is a $40 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company’s client experience includes national consumer brands such as Harley-Davidson, Wisconsin Cheese, Winston Fly Rods and Mizuno Running and Golf. Shine is creatively driven, results-focused and dedicated to building passion between people and brands. Learn more at Shine on.

About Moxie Cycling Co.

Where high performance meets high style. Moxie Cycling makes fashionable, high-performance cycling jerseys designed specifically for women. The line is inspired from a passion for cycling, style, and a firsthand knowledge of what women truly want from their riding gear. Visit for more information.