Shine United: Launches a new website for comic legend Rodney Dangerfield

Shine United Launches – A New Website for Comic Legend Rodney Dangerfield

Designed and built by Shine, the new website honoring Rodney Dangerfield will kick off with the ultimate giveaway – Rodney’s 1994 Cadillac.

Madison, WI (PRWEB) November 26, 2013

Joan Dangerfield, widow of comedian Rodney Dangerfield, has long envisioned a website that not only pays homage to Rodney’s personality, but also celebrates his comedic accomplishments. With that in mind, Joan turned to Shine United, a Madison, Wisconsin based advertising agency, for the planning, design and launch of a new digital presence for The website, which launched on November 22 (Rodney’s birthday), features exclusive content from Rodney’s personal archive – from handwritten performance notes to audio of his most recognized one-liners and jokes.

While the website celebrates Rodney Dangerfield as a comedic genius, it also includes his life outside the spotlight. “His comedy was the unveiling of the great mysteries behind the common man in the everyday world,” says Joan. “He was an idealist, not simply a character but a champion of the downtrodden, and his success was proof of his theory that every man believes himself to be the underdog. Everyone laughed, because everyone identified.” As the initiator of the new site, Joan carefully selected Shine United as the partnering agency. “They were delightful to work with. I had a specific vision for the site that Shine was able to bring to life.”

In true Rodney fashion, the site has launched with a splash. Joan is holding a sweepstakes giving away Rodney’s classic 1994 Cadillac Fleetwood. Visitors of http://www.Rodney.comcan enter from November 22, 2013 through January 31, 2014, with a winner being announced in February 2014.

“Being asked to work on a project that’s associated with Rodney’s legacy is quite an honor,” says John Krull, creative director. “We’ve built the design to be reflective of his complex personality while at the same time being easy to navigate.” Using horizontal parallax scrolling, visitors can move along a virtual catalog of Rodney’s life work, highlighting his wide portfolio and giving a peek behind the scenes with his life and the relationships he formed in show business.


SHINE UNITED: Aleah Schroeder / aschroeder(at)shineunited(dot)com / 608.442.7373

DANGERFIELD: Marlan Willardson / marlan(at)mw-pr(dot)com / 310.701.3350