Saputo Cheese: Expand product offerings, redesigned packaging unveiled for Joan of Arc Cheeses’ 95th anniversary

Contact: Kristy Klug
Tel: 262-677-6950 / Fax: 262-677-3806 / Cell: 262-623-8822
[email protected];

(Richfield, Wis., Nov. 22, 2013) – Saputo Cheese USA Inc. (Saputo) is pleased to introduce a variety of new specialty cheese offerings under the Joan of Arc® brand, a tantalizing line of premium French favorites. These cheeses and the line’s other offerings will be available starting this month in newly redesigned packaging. The Joan of Arc® brand, which is celebrating its 95th anniversary, is available exclusively through Saputo’s specialty cheese group and can be found in select retailers nationwide.

Joan of Arc® brie is the oldest trademarked French brie in the United States; it has been imported since 1918. The five new Joan of Arc® products expand upon decades of tradition, bringing consumers a variety of lavish double and triple crème brie options as well as two flavor-infused double crème brie cheeses. These new products nicely complement the broad line which also includes plain and flavored chèvres and Roquefort, among others.

“The Joan of Arc® brand has been a classic staple in kitchens throughout America since 1918,” says Katie Jury, Marketing Manager for Saputo’s specialty cheese brands. “In honor of the line’s 95th anniversary, we’re giving the product packaging a refreshing makeover to better communicate the brand’s high quality, premium offerings.”

The redesigned product packaging gracefully presents the line’s premium specialty cheese offerings with fresh, richly-colored labels. Product attributes like “decadently creamy and buttery” are given prominent placement on the new packaging. Similarly, serving suggestions and beverage pairings are also more clearly conveyed.

Retailers interested in purchasing the new Joan of Arc® items can contact a Saputo sales representative by e-mail at [email protected] or by phone at 1.800.782.0741.

About Joan of Arc®
Joan of Arc® is the oldest trademarked brand of French brie available in the United States and features a savory, buttery, rich and earthy taste that works well in hors d’œuvres, appetizers and desserts. The Joan of Arc® line also features other fine French favorites such as Camembert, flavored brie, goat brie, soft chèvre and Roquefort.

About Saputo
Saputo produces, markets, and distributes a wide array of dairy products of the utmost quality, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products and dairy ingredients. Saputo is one of the top ten dairy processors in the world, the largest in Canada, the third largest in Argentina and among the top three cheese producers in the United States. Our products are sold in more than 40 countries under well-known brand names such as Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Dragone, DuVillage 1860, Friendship, Frigo Cheese Heads, Great Midwest, King’s Choice, Kingsey, La Paulina, Milk2Go, Neilson, Nutrilait, Ricrem, Salemville, Stella and Treasure Cave. Saputo Inc. is a publicly traded company whose shares are listed on the Toronto Stock Exchange under the symbol “SAP”.