Media Contact:
Dustin Vrab, Primum
(414) 765-2311
dustin@primumagency.com
Growth has led agency to expand team and refine methodology
MILWAUKEE – Primum Marketing Communications recently added three new employees
to its team and is pleased to welcome assistant account executive Jessica Hurd, content specialist Karisa
Langlo and operations manager Ellen McLean. These newly added positions support the company’s rapid
growth.
“We expect to continue growing our staff, revenues and client base,” said Colin Hutt, president of Primum.
“We are seeing increasing demand for our virtual chief marketing officer programs, content marketing
offerings and public relations.”
Primum’s virtual CMO program, launched to fill a void in the marketplace, has seen a positive response from
clients. The three new roles were created to increase support for clients using the CMO program along with
ongoing marketing campaigns.
Hurd, a native of Wausau, Wis, brings marketing expertise and experience to Primum after working
as marketing director for Ozaukee Country Club and assistant account executive for DBA Marketing
Communications. She received a Bachelor of Arts in Mass Communications at the University of Wisconsin-
Eau Claire, where she participated in the Public Relations Student Society of America. With interests in
yoga, running and cooking, Hurd was especially attracted to Primum’s reputation as one of Milwaukee’s
healthiest employers.
“I am excited to contribute to Primum’s successful marketing and communications efforts while building
meaningful relationships with clients,” Hurd said. “Primum’s dynamic, creative and team-oriented
atmosphere was a big draw for me.”
In Langlo’s role as content specialist, she will use her education in Writing Intensive English at Marquette
University and her professional experience as a content writer at Zywave Inc., and as an editor for Prime
Publishing in Northbrook, Ill. Her varied experience will help her create industry-leading marketing collateral
for Primum’s extensive roster of clients. Langlo, a two-time National Novel Writing Month participant, spends
much of her free time writing, too.
“Working as content specialist will allow me to strengthen my marketing writing skills,” Langlo said. “I’m
excited to help our clients tell their stories creatively.”
McLean wears many hats in her new role, which involves keeping Primum’s everyday operations running
smoothly. Formerly, McLean worked in a similar role in global client services at Global Forex Trading in
Michigan. McLean majored in English and minored in Music at Hillsdale College in Michigan, where she
shared her love of music by playing piano at various assisted living centers and volunteering for the St.
Cecilia Musical Society.
“I was attracted to the high standard that Primum holds itself to in the quality of their work and commitment
to community involvement,” McLean said. “I look forward to contributing to Primum’s top-notch customer
service.”
These positions were created to better serve Primum’s burgeoning client base. Expansion will allow the
agency to continue to uphold its history of high quality content marketing and PR for their B2B clients while
looking ahead to a creative, innovative future.
About Primum Marketing Communications
Primum Marketing Communications specializes in strategic planning, integrated services, public relations,
brand editorial content, advertising, graphic design, social media and websites. For more information on
Primum, please visit www.primumagency.com or call 414-765-2311.
