Contact: Ashley Cobert, Primum
414.765.2311, ashley@primumagency.com
New hire brings compelling storytelling dynamic to content marketing team
MILWAUKEE (February 18, 2013) – Primum Marketing Communications, a Milwaukee-based agency, announces the addition of Nikki Butgereit as Brand Journalist. Butgereit provides strategic planning for content development while establishing the perfect voice, style and medium to maximize marketing effectiveness. Butgereit’s addition adds depth to the agency’s team with her expertise in engaging target markets with provocative brand storytelling.
Starting her career as a technical writer for companies such as Epic Systems and Johnson Controls Inc., Butgereit gradually transitioned into marketing communications. Most recently, she served as Marketing Manager for Milwaukee-based label software company, TEKLYNX.
“This position at Primum gives me a chance to return to my roots in journalism and refocus my career on content strategy and development,” Butgereit said. “Over the years, I have had the opportunity to hone my marketing skills, which will enhance the work I do as a Brand Journalist.”
Butgereit graduated from the University of Wisconsin-Madison with a Bachelor of Arts in journalism and communication arts. Butgereit began writing early, serving as a reporter for her collegiate newspaper. She is a member of the Badgerland Striders, and has also helped raise over $5,000 in support of the annual Milwaukee AIDS Walk.
“The power of compelling storytelling is what drives excitement in our clients’ marketing campaigns,” said Colin Hutt, President of Primum. “Nikki’s broad experience and wordsmithing gives an extra dimension to our work.”
About Primum Marketing Communications
Primum Marketing Communications specializes in marketing, public relations, advertising, interactive, strategic planning, print and branding. For more information on Primum, please visit www.primumagency.com or call 414.765.2311.
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