Michael Best & Friedrich LLP: Michael Best named innovation leader by BTI Consulting

Jennifer R. Rupkey

Director, Client Development

Direct Dial: 414.225.8262
E-Mail: [email protected]



Milwaukee, WI (June 11, 2013) – Michael Best & Friedrich LLP was recently placed on BTI Consulting’s Innovation Honor Roll and named as an “unparalleled Innovator” in its newly released The BTI Brand Elite: Client Perceptions of the Best-Branded Firms of 2013. According to interviews with in-house corporate counsel at more than 500 of the world’s largest and most influential companies, BTI’s research states “clients place Michael Best in an elite group of law firms changing the way law firms do business.” This distinction is based on more than 3,000 interviews with corporate counsel regarding more than 400 law firm brands.

David A. Krutz, Managing Partner at Michael Best states, “We have made it a priority to look for ways to deliver our services more effectively and efficiently. It is the highest compliment that our clients recognize our efforts and believe we are providing value to them.”

About Michael Best & Friedrich LLP

Over the past 165 years, Michael Best has earned its reputation as a leading Midwestern law firm, providing a full range of legal services to clients on a local, regional, national and global basis. The firm has more than 220 attorneys in Milwaukee, Madison, Waukesha and Manitowoc, Wisconsin; and Chicago, Illinois. Michael Best’s main areas of practice include: corporate, intellectual property, labor and employment, land and resources (environmental and real estate), litigation, tax and wealth planning.

About BTI

As the leading provider of strategic research to the legal community, BTI has worked with hundreds of law firms and professional services firms to conduct the only continuous benchmarking market study in the legal services industry. Analytics of their findings measures top-of-mind recognition of firms based on unbiased, unprompted direct client feedback from individual interviews with in-house counsel.