Madison International Trade Association: Managing your global brand event set for Feb. 12

Tue, Feb. 12
11:30 AM – 2:00 PM
Madison Marriott West
1313 John Q Hammons Drive
Middleton, WI 53562 Cost of Admission
$25 SPECIAL for Members
$40 for Non-Members

Register: https://www.123signup.com/register?id=bxfym

Branding is all about creating a place of distinction in your consumer’s mind for your product. Effectively leveraging your brand strengths can help you establish competitive differentiation and customer loyalty.

But establishing and maintaining brand identity internationally is complicated by multiple cultures, languages, marketing norms and competitive environments.

Attend the February 12th event and explore fundamental international brand concepts that will:

* Help you evaluate your current brand

* Identify ways to strengthen and improve your brand, domestically and internationally

* Develop plans and tactics for implementing your brand in other markets

Align your operations so that all employees are promoting and supporting your brand internationally

Learn from a Wisconsin company that is a master at branding, Trek.

Eric Bjorling will speak about Trek’s experience taking their brand into international markets and share best practices for maintaining brand indentity while effectively adapting to international market needs.

Dr. Moses Altsech is the Marketing Department Chair at the Edgewood College MBA Program and President of Executive Training and Consulting. He will share his expertise on international brand development, strategies for adapting to market demands while stayuing true to your company’s image in addition to sharing case studies from several successful global companies.

AGENDA:

11:30 AM – 12::00 PM –-Registration and Networking

12:00 PM – 12:30 AM – Lunch and Opening RemarksPresentations

12:30 PM – 1:45 PM – Presentations

1:45 PM – 2:00 PM – Q & A and Closing Remarks

Special Price for MITA Members:

MITA Members can attend for discounted price of only $25.

Non-members can attend for $40.