M3 Insurance: Retains IIABA Best Practices Agency status

Contact: Julie Redders, Marketing Manager
julie.redders@m3ins.com, 608-288-2812

Madison, WI – M3 Insurance is one of only 211 insurance agencies from across the country to qualify as a
2013 Best Practices Agency. More than 1,100 agencies were nominated this year.

Requirements for being named a Best Practices Agency include nomination by either an Independent
Insurance Agents & Brokers of America (IIABA) affiliated state association or an insurance company, and
qualification based on outstanding customer retention, growth, stability and financial management. Each
agency is scored and ranked objectively on 35 performance factors to determine qualification.

Each year since 1993, IIABA and Reagan Consulting, Inc., Atlanta, join forces to conduct the Best Practices
Study, with the purpose of documenting the business practices of “best” agencies and urging others to
adopt similar practices. The agencies comprising the study groups are selected every third year, and the
selected Best Practices agencies retain their status during the three-year cycle by submitting extensive
financial and operational data for review each year.

About IIABA
Founded in 1896, IIABA is the nation’s oldest and largest national association of independent insurance
agents and brokers, representing a network of more than 300,000 agents, brokers and their employees
nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance
companies. Independent agents and brokers offer all lines of insurance – property, casualty, life and health
– as well as employee benefit plans and retirement products. Learn more: www.independentagents.com.

About M3
Founded in 1968, M3 Insurance is Wisconsin’s largest independent commercial insurance agency, providing
employee benefits, property & casualty, executive benefits, employer-sponsored retirement plans and
personal lines insurance. The professionals at M3 are aligned to specialized industry groups, serving clients
across the country from five Wisconsin offices. Learn more: www.m3ins.com.