Contact: Patricia Bornhofen
Senior Communications Specialist
Marketing, ETC (Electronic Theatre Controls, Inc.)
Telephone, toll-free within United States: 800 / 688-4116
Or: 608 / 831-4116
Direct line: 608 / 824-5176
Middleton, WI (1 May 2013) — Middleton company ETC (Electronic Theatre Controls, Inc.) is expanding its manufacturing capacity with the purchase of a 350,000-square-foot building in Mazomanie. ETC will move portions of its manufacturing and warehousing to the Mazomanie facility, while maintaining the company’s headquarters in Middleton.
“This expansion allows us to combine our three current local manufacturing sites into two — while gaining significant space for future growth,” says ETC CEO Fred Foster. “The immediate need for additional space is for manufacturing our new theatrical rigging equipment, a market ETC entered in 2009.”
ETC’s Middleton headquarters is known for its innovative ‘Town Square’ themed environment. Foster says the Mazomanie building will also reflect the ETC aesthetic and corporate culture. “The Mazomanie facility will be renovated and improved to create a working environment on par with our Middleton facility.”
ETC has chosen architectural firm KEE Architecture, Madison, for the Mazomanie renovation. The builder will be Design Structures, Middleton. Construction is slated to begin in June, with portions of the facility opening in the fall. The address is 711 ETC Drive (formerly Sunny Place/Synergy Drive), Mazomanie, WI. The building previously housed printing company Sunny Industries.
Over 600 of ETC’s employees currently work in the Middleton area, with the majority based in the 328,000-square-foot international headquarters on Pleasant View Drive. ETC anticipates that 30 employees, including four new positions, will be located in Mazomanie by the end of the year. The Mazomanie acquisition will not result in a reduction in ETC’s workforce. “If anything, it gives us room to add more employees in the future, and ETC is committed to growing in Dane County,” says Foster.
ETC is a global leader in the manufacture of lighting and rigging equipment for entertainment and architectural applications worldwide. ETC’s products include award-winning lighting fixtures, lighting-control consoles, power-control systems, motorized stage hoists and hoist controls.
