FOR IMMEDIATE RELEASE
Madison, WI, March 18, 2013 – On Wednesday, March 27, 2013, 45 business executives from the Pan-African University Lagos Business School, Lagos, Nigeria will visit Wisconsin to expand their academic and professional knowledge, network and explore business opportunities. The group includes current and future business leaders from global consumer brands as well as the petroleum, financial services and medical device industries.
In Madison, the group will spend the majority of their time visiting Design Concepts where they’ll learn about practices and processes to envision and develop new and innovative products and services. This is the Lagos Business School’s second visit to Design Concepts.
The group will also visit other leading Wisconsin businesses including ETC, EPIC, Manpower, the Black Chamber of Commerce and Harley Davidson. The cross-border entrepreneurship event is sponsored by the International Business Resource Center of the University of Wisconsin – Platteville.
About Design Concepts
Design Concepts, Inc., is an award-winning product development and innovation consultancy headquartered in Madison, Wis. The firm helps clients in multiple industries grow their business through the design of products and services that improve people’s lives. For the past four years, Design Concepts’ thought leaders have been teaching Design Thinking for Business at the Center for Brand and Product Management at the UW Madison School of Business. The class is designed to teach MBA students fundamental skills that elevate organizations’ innovation competencies.
For more information contact:
Rainer Schnabel
Director of Product Development & Principal
608.316.8450
rainer.schnabel@design-concepts.com
