Cabela’s: Kicks off holiday shopping season with free Black Friday gifts

Contact:

Randy Christensen

Phone: 608-326-5646

Email: Randy.Christensen@cabelas.com

Doors Open at 5 a.m., Friday, Nov. 29

Prairie du Chien, Wisconsin (November, 20 2013) – To celebrate the start of the holiday shopping season on Black Friday, Cabela’s of Prairie du Chien will present the first 600 shoppers in line with free gifts totaling more than $8,700.

Early Black Friday shoppers will enjoy refreshments, games, entertainment, camp fires and more, and will have the chance to take home a Browning rifle, GoPro camera, Nikon Prostaff Range Finder, Masterbuilt Smoker, Bushnell Binoculars or a Cabela’s gift card worth up to $100. The festivities in Prairie du Chien will be part of a nationwide celebration in which Cabela’s gives away more than $400,000 in Black Friday gifts across its family of retail stores.

The first 600 Cabela’s customers, ages 18 and older, will be given a mystery envelope containing information about their gift. All gifts will be distributed randomly. Winners will be able to pick up their gift at the store immediately after the store opens. Firearm winners will be required to complete a standard federal background check to take ownership of the firearm.

Cabela’s is scheduled to open at 5 a.m. on Black Friday, Nov. 29, the Friday after Thanksgiving, and will remain open until 9 p.m. For store location, holiday hours and giveaway details, visit www.cabelas.com/stores. Extended hours will continue throughout the holiday season.

Cabela’s will be closed on Thanksgiving Day to allow employees a chance to enjoy the holiday with their families. Cabela’s of Prairie du Chien is located at 33901 State Highway 35 Prairie du Chien, WI 53821. For additional information or to shop online, visit www.cabelas.com.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’sâ has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitterâ. Through Cabela’s growing number of retail stores, its well-established direct business, and its recent expansion into Canada, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.