Cabela’s: Announces Wanna Go Fishing for Millions? promotion

Media Contact:

Randy Christensen

Ph. 608-326-5646

Competition begins May 5; grand prize could reach $2 million

SIDNEY, Neb. (April 9, 2012) – Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, announced today Wanna Go Fishing for Millions?, a contest giving anglers a shot at up to $2 million in cash and more than $225,000 in prizes by catching tagged fish in select lakes across the United States. The competition begins May 5.

Cabela’s, Outdoor Channel, Wanna Go Fishing TV and Geico are tagging fish in lakes across 19 states – Arizona, Colorado, Connecticut, Idaho, Illinois, Indiana, Kansas, Louisiana, Maine, Nebraska, Nevada, Oregon, Pennsylvania, South Dakota, Texas, Utah, Washington, West Virginia and Wisconsin – and every tagged fish caught will be a winner.

The premise is simple: catch specially tagged fish, and win prizes ranging from Cabela’s gift cards to boats to $2 million. Wanna Go Fishing for Millions? debuted in 2011.

“Wanna Go Fishing for Millions? is a great catch for many reasons,” said Cabela’s Chief Executive Officer Tommy Millner. “The heart of the competition is to promote fishing on local waters and encourage families to spend time together – with a chance, of course, to hook great prizes.”

In 2011, 143 winning fish were caught in Wanna Go Fishing for Millions?

Scott Gunderson, executive assistant of the Wisconsin Department of Natural Resources stated “There are a lot of great reasons to go fishing in Wisconsin. Now there’s another big reason for anglers to try their luck on our beautiful lakes and rivers.”

One of the tagged fish could be worth $1 million. The grand prize will be doubled to $2 million for participants who sign up to receive a quote from Geico before the contest begins.

Other prizes include two Ranger 520Z Bass Series Comanche boats and trailers with Evinrude outboard motors, valued at $65,000 each, as well as more than $20,000 in gear from Costa sunglasses, Abu Garcia and Rapala.

All rules and requirements, as well as contest details and registration information, can be found at the contest website, Registration begins April 19. Cabela’s will release the list of lakes before the promotion begins to those who pre-register. Winners, and specific prizes, will be announced after the promotion ends July 8.

Species to be tagged this year include largemouth bass, smallmouth bass, white bass, striped bass, perch, cutthroat trout, rainbow trout, brown trout, lake trout, walleye, crappie, wiper, bluegill and channel catfish. Species will vary state-to-state.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.