Contact: Andrea Hubbert | press@bma-milwaukee.org | (414) 339-4134
Milwaukee, Wisconsin—Survey results from a joint Business Marketing Association (BMA) and Forrester Research study, entitled “B2B CMOs Must Evolve or Move On,” shows that there has never been a better time to be a B2B marketer. Compared with its remit just two years ago, marketing’s responsibilities have become significantly broader, with 97 percent of respondents saying that they find it increasingly necessary to take on new activity to be successful.
As business marketer’s roles evolve, they must find fresh ways to increase skills, work in cross-functional environments, and collaborate with peers. Fortunately for B2B marketers in southeastern Wisconsin, BMA Milwaukee remains the business marketer’s first line of defense. The organization’s professional enrichment keynote series, for instance, features nationally recognized experts focused on the latest developments, new opportunities, and important trends impacting today’s business marketer.
Held from 5:00-7:30 p.m., unless otherwise noted, at the University Club of Milwaukee; the 2013-14 dates and topics are:
Sept. 12: The Passion Conversation: Fueling Buzz That Inspires Customer Loyalty with Robbin Phillips, author and CEO of Brains on Fire
Oct. 10: Global B2B Rising Conference Series – The Rise of Behavioral Economics with Walter Ruckes, VP sales and channel engagement at BI WORLDWIDE [luncheon program]
Nov. 14: Brandscaping: Unleashing the Power of Partnerships with Andrew Davis, author and consultant
Jan. 9: Epic Content Marketing with Joe Pulizzi, author and founder of Content Marketing Institute
Feb. 13: Making Thought Leadership Drive Business Results with Laura Ramos, VP and principal analyst at Forrester Research [luncheon program]
March 13: TBA
May 8: Annual BMA Milwaukee President’s Dinner
Registration for the Sept. 12 keynote program is still open. To reserve your spot, please visit http://www.cvent.com/d/ZmlAiN1c4ECydGOG10GZrQ/8n5p/P1?.%20. All attendees will receive a complimentary copy of Phillips’ newly released book, “The Passion Conversation.”
BMA Milwaukee is southeastern Wisconsin’s leading professional resource for B2B marketers and communicators. The Chapter offers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers.
