Arise Health Plan: Will serve 26 Wisconsin counties through the health insurance marketplace

Contact: Ellen Foley


(608) 226-8089

[email protected]

Enrollment in the Marketplace Begins October 1

MADISON, Wis. — Arise Health Plan will be offering insurance plans in 26 Wisconsin counties when Wisconsin’s Health Insurance Marketplace begins accepting applications October 1.

On Sept. 19, the Wisconsin Office of Commissioner of Insurance issued a list of the final service areas for insurers participating in the Marketplace. The information wasn’t available until the insurer contracts were finalized with the federal government.

Green Bay-based Arise Health Plan, which is legally known as WPS Health Plan, Inc., will offer Marketplace plans in both the individual and small employer group markets.

Arise is a new arrival to Milwaukee County and southeastern Wisconsin, where it will provide a new option to customers shopping on the Marketplace.

Arise also will provide Marketplace insurance in these other counties: Brown, Calumet, Dodge, Door, Fond du Lac, Kenosha, Kewaunee, Langlade, Lincoln, Manitowoc, Marathon, Marinette, Oconto, Outagamie, Ozaukee, Racine, Shawano, Sheboygan, Taylor, Walworth, Washington, Waukesha, Waupaca, Winnebago, and Wood.

Key provisions of the Affordable Care Act become effective Jan. 1, 2014.

Arise is a wholly owned subsidiary of Wisconsin Physicians Service Insurance Corporation in Madison. WPS Health Insurance is not participating in the Marketplace in 2014.

About Arise Health Plan

A wholly owned subsidiary of WPS, Arise Health Plan offers comprehensive and affordable health plan options and personalized service to businesses and residents in northeast, north-central, eastern, and southeastern Wisconsin. Arise offers a variety of individual health plans on and off the Marketplace, as well as affordable group health plans that encourage and reward employees for adopting healthier lifestyles. For more information about Arise Health Plan, visit

About WPS Founded in 1946, WPS is Wisconsin’s leading not-for-profit health insurer, offering affordable individual health insurance, family health insurance, high-deductible health insurance, and short-term health plans, as well as flexible and affordable group plans and cost-effective benefit plan administration for businesses. The WPS Medicare division administers Part A and B benefits for millions of seniors in multiple states, and the WPS TRICARE division serves millions more members of the U.S. military and their families. In 2013, the international Ethisphere® Institute named WPS one of the World’s Most Ethical Companies for the fourth straight year. WPS is the only health insurance company to earn this distinction four times. For more information about WPS, visit