Weidert Group: Signs first direct international client

Paris Rental Taps Company’s Inbound Marketing Expertise and Experience

APPLETON, Wis. — Weidert Group, a full-service Inbound Marketing agency based in Northeast Wisconsin, announced its first direct international client following selection as the Inbound Marketing partner for Paris Rental, a property management agency located in Paris.

Paris Rental selected Weidert Group to assist in the deployment of Inbound Marketing to raise awareness of its services among a worldwide audience of corporations regularly locating executives to Paris.

Paris Rental will take advantage of Weidert Group’s position as a leading provider of Inbound Marketing services and its expertise with the HubSpot software platform. Weidert Group is a Silver Level HubSpot Certified Agency Partner, recently recognized as HubSpot’s top partner for new client on-boarding.

“It’s a tremendous validation of Inbound Marketing that a company in Paris can conduct an Internet search and find Weidert Group ready to provide the exact help they need,” Greg Linnemanstons, president of Weidert Group, said. “There are no longer physical barriers to opportunity. When executed properly, Inbound Marketing creates the opportunity for prospects to find you anytime and anywhere.”

Paris Rental first connected with Weidert Group when a member of its executive team found a blog post on LinkedIn and followed the link back to the weidert.com website. Once there, that team member converted as a lead, exchanging contact information for additional advanced content.

Once converted as a lead, Paris Rental was part of an e-mail nurturing campaign in which Weidert Group regularly sent content related to the company’s initial Internet search. As the company continued to download additional content, Linnemanstons called the company directly and an agreement for Inbound Marketing support was finalized.

While Weidert Group provides both traditional and Inbound Marketing services to U.S.-based clients with international customers, the agreement with Paris Rental marks Weidert Group’s first direct relationship with an international client. It’s also the eighth Inbound Marketing client added since Weidert Group added the capability to its suite of marketing services in 2011.

About Weidert Group

For more than 30 years, Weidert Group has provided a full range of marketing strategy and communications services including Inbound Marketing, marketing planning, branding, advertising, public relations, research, media planning and placement, social media and Web development. Weidert Group is a Silver Level HubSpot Certified Agency Partner and a leading Inbound Marketing services provider in Wisconsin. Clients represent consumer and business-to-business organizations in a variety of B2B, professional services, specialty manufacturing and other industries.

About Paris Rental

Founded in 1987 by Claire de Circourt, the company’s director, Paris Rental is the first real estate agency in Paris to specialize in furnished housing for expatriates. For 25 years, the agency has been the #1 provider of furnished rentals in the Paris area, serving an international clientele of business executives, artists, university professors and diplomats.

About HubSpot

Founded in 2006, HubSpot is based in Cambridge, Mass., across the street from MIT, where the company was conceived. HubSpot’s all-in-one marketing software helps more than 7,000 companies in 45 countries attract leads and convert them into customers.