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Local eyewear leader announces addition of children’s frames, becomes first in Madison to use Visioffice technology
Madison, Wis. — Ulla Eyewear, of Madison’s only local, independent, and family-owned eyewear boutiques, today announced new products and services to better serve Madison’s discerning shoppers. The specialty retailer has added more than a dozen frame styles for children, and recently became the first store in Madison to use Visioffice technology to more quickly and accurately measure and fit customers for eyeglasses and prescription sunglasses.
Offering children’s frames is a first for Ulla Eyewear. The store recently unveiled about 14 different frame styles for children, including a selection from the funky, eye-popping Etnia Barcelona line, which is offered in Madison exclusively by Ulla Eyewear.
“We’re known for offering unique and fashion-forward choices for adults, so we wanted to apply that same concept for children,” says Brittany Graber, who owns and operates Ulla Eyewear. “Kids can be self-conscious about wearing glasses, so we love to be able to offer styles that make the eyeglass experience more fun and positive for them.”
Visioffice is the first and only universal measuring system that allows you to obtain every possible parameter needed for today’s individualized lenses. Only the Visioffice system allows you to measure for the precise 3D measurements of a customer’s unique eye rotation center (ERC). No system is more accurate, to the nearest degree for angles and 1/10mm for distances. This allows Ulla Eyewear’s opticians to offer their customers the newest technology in personalized lenses, which gives them the most precise vision possible through their lenses instantly and effortlessly. Measuring with Visioffice takes just minutes to complete, making it as fast as it is accurate.
In addition to the new offerings at Ulla Eyewear, Graber is proud of the community initiatives the company is supporting currently and through the holidays. Between now and the end of 2012, for any purchase of $600 or more Ulla Eyewear will donate $20 to Combat Blindness International (which covers the amount of one cataract surgery through that organization). The store will also be in charge of one of the trees at Hilldale Shopping Center’s Tree Walk. Ulla Eyewear has chosen the Rainbow Project as their beneficiary, which provides care, support, and resources to children and families who have experienced trauma, neglect, and violence. The tree will hold a wish list for the Rainbow Project and customers and the public are invited to participate, as well.
“As a local and independent business we realize the value and mutual benefit of supporting community groups and non-profit organizations,” says Graber. “We truly believe we’re all stronger, and so is our local community, when we’re working together.”
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About Ulla Eyewear
Ulla Eyewear, located at Hilldale Shopping Center since opening in 1998, is one of Madison’s premier local, independent, and family-owned eyewear stores. Offering a stunning selection of unique and stylish frames for men, women, and children – along with exclusive lines and interesting accessories – Ulla Eyewear is known for providing personalized service and a unique shopping experience. For more information, please visit http://www.ullaeyewear.com.
