Trostel: Names Longbottom CEO

CONTACT: Bruce Betters – (414) 223-1576

LAKE GENEVA, Wis. – Trostel, Ltd., today announced that Jay Longbottom has been appointed CEO of the Lake Geneva, Wis.-based manufacturer of custom seals, precision molded rubber products and custom rubber compounds. Trostel is a subsidiary of Milwaukee-based Everett Smith Group.

According to Everett Smith Group’s CEO, J. Douglas Gray, Longbottom’s significant executive leadership and experience in the field put him in excellent position to help lead the company.

“We are pleased to have Jay on board,” said Gray. “His extensive executive leadership experience, 25-year track record of success and significant international experience put him in a strong position to help Trostel meet its strategic initiatives.”

Longbottom previously served as CEO and president of Haldex AB, a provider of innovative solutions to the global commercial vehicle industry. He also headed Haldex’s commercial vehicle systems division, as well as the company’s hydraulics division during his 10-year tenure with the company. His successful career includes 14 years in leadership roles at SKF Group, a majority of which was spent in SKF’s sealing businesses, including CR Elastomer Gmbh and Chicago Rawhide.

“I’m honored to have this opportunity to become part of a great company with great people and excellent customers,” said Longbottom. “I look forward to the future with optimism and a commitment to bring continued success to Trostel.”

Longbottom has a bachelor’s degree in business from the College of Saint Thomas and a master’s degree in business administration from the University of Chicago. He is married with two children.

Trostel, Ltd. was founded in 1952 as a division of Albert Trostel & Sons Company and is known throughout the world as a technical leader in providing customer value through innovative product design and superior performance. Trostel is headquartered in Lake Geneva, Wis., and has manufacturing plants in Whitewater, Wis. and Reynosa, Mexico. For more information, visit