SoLoMo Identity: Madison-based tech start-up, SoLoMo Identity, chosen as one of Springboard’s 2012 Innovators

Aggressive growth plans backed by national leadership,investment organization

Madison, WI — SoLoMo Identity LLC, a mobile application development firm pioneering in the identity management space, has been announced as one of eleven seed- and growth-stage companies selected for Springboard’s 2012 Media/Tech community-driven accelerator program. For over a decade, Springboard has provided over 500 emerging growth businesses led by women with access to the human and financial capital needed to scale.

Selected from over 100 applicants globally by a Springboard committee of investors, seasoned entrepreneurs and industry experts, SoLoMo Identity was invited to participate in an entrepreneur “Bootcamp” program held at Bloomberg in NYC and to meet with the members of Springboard’s recently announced Media/Tech Council.

SoLoMo’s Chief Executive Officer Liz Eversoll, a 25-year veteran of executive leadership positions at CDW and elsewhere, comments, “The Midwest often gets overlooked as a technology hub, but our nomination to Springboard proves that we’re producing ‘bleeding edge’ technology with top-notch business and programming talent.”

SoLoMo Identity, locally known as “SoLoMo,” will be one of the first entrants into the “personal identity” management space, spurred by the growing concerns people have for control over their digital identities. SoLoMo’s platform seeks to become a ” trust broker” between companies and individuals for the benefit of both. Vice President of Marketing Karen Hitchcock states, “Consumers see their personal information bought and sold like a commodity. Our platform helps put consumers in more control of their identities. At the same time, it also serves as a new model for businesses – gain consumers’ trust and they will likely share more information with you.”

Springboard’s accelerator program involves the active participation of industry leaders and hundreds of investors, accountants, lawyers and business development professionals in recruiting, qualifying and coaching emerging growth businesses led by women.


About SoLoMo Identity

SoLoMo Identity, based in Madison, Wisconsin, is developing a proprietary, digital Personal Identity Engine that fosters the direct connection between consumers and trusted brands for the benefit of both parties. In August, SoLoMo closed its angel investment round and is thrilled to receive Springboard support.

About Springboard

Springboard is the premier platform where entrepreneurs, investors, and industry experts meet to build great women-led businesses seeking equity capital for expansion. Springboard alumnae entrepreneurs are leaders involved in commercializing new innovative technologies, business products and services. The Springboard portfolio has raised over $5.5 billion including 10 IPOs and legions of successful M&A transactions.