CONTACT: Kris Tazelaar, Communications Manager, Second Harvest Foodbank, KrisT@shfbmadison.org, 608-216-7206
$1 = 3 Meals for Those Facing Hunger in Southwestern Wisconsin
MADISON, Wis. – As winter approaches, thousands of area families will face a very difficult choice – heat their homes or put food on the table. To ease hunger for these families, area supermarkets will Check Out Hunger in their local communities, giving customers an opportunity to add a cash donation to their grocery bill or to donate pre-packed bags of groceries.
Check Out Hunger proceeds benefit the NBC15 Share Your Holidays to eliminate hunger campaign which raises meals for Second Harvest Foodbank of Southern Wisconsin, a nonprofit organization that serves families and individuals facing hunger in 16 southwestern Wisconsin counties. In 2012, NBC15 Share Your Holidays aims to raise 1.7 million meals.
From October 29 – December 9 Check Out Hunger donations in any amount can be made at area Hy-Vee, Metcalfe’s Market, Copps Food Centers, and Pick ’n Save locations. At Woodman’s Food Markets (Beloit, Janesville, Madison and Sun Prairie), you can purchase and donate pre-packed bags of groceries to the campaign through December 24. At Whole Foods Market Madison you can donate your reusable bag 10-cent refunds through December 31. For every $1 donated, three meals can be provided to someone facing hunger.
About NBC15 Share Your Holidays to eliminate hunger
In its 17th year, the NBC15 Share Your Holidays to eliminate hunger campaign is the largest food/fund drive to help families and individuals facing hunger in southwestern Wisconsin, raising 22 million meals to date. In 2012, the campaign’s goal is to raise 1.7 million meals. The event is supported by many community partners: NBC15, Alliant Energy, Alliant Energy Center, American Family Insurance, Becker Law Office, S.C., BMO Harris Bank, Clear Channel Radio-Madison, Dean Health Plan, Econoprint, First Weber Group Foundation, Inc., Food Fight Restaurant Group, Ho-Chunk Gaming Madison, Hy-Vee, John Deere Financial, Joseph Henricks Photography, Life 102.5, M3 Insurance, Madison Area Chapter of Credit Unions, Metcalfe’s Market Hilldale – West, Oscar Mayer / Kraft Foods, pc/nametag, Roundy’s Supermarkets, Inc., Summit Credit Union, SVA, TDS Telecommunications Corporation, Two Men and a Truck, UW Health, Valpak of Madison, Wells Fargo, Whole Foods Market Madison, Wisconsin National Guard, Woodman’s Food Markets and our generous Grand Finale Mike’s Miracle Minute sponsors. For more information on NBC15 Share Your Holidays, visit http://www.secondharvestmadison.org (Event tab > NBC15 Share Your Holidays).
About Second Harvest Foodbank of Southern Wisconsin
Second Harvest Foodbank of Southern Wisconsin is a nonprofit organization committed to ending hunger in 16 southwestern Wisconsin counties through community partnerships. By focusing on a multipronged approach that includes food distribution, increasing participation in public and private food programs, and mobilizing the public, they serve nearly 141,000 people who struggle with hunger each year; 43% of whom are children. From July 1, 2011 to June 30, 2012 Second Harvest Foodbank, together with its more than 225 partner agencies and programs, provided nearly 11.5 million meals to those facing hunger. It is one of 200 members of Feeding America, the nation’s leading domestic hunger-relief charity. For more information, visit SecondHarvestMadison.org .
