Nelson Schmidt to assist software company in new product launch
MILWAUKEE, April 11, 2012 – Vorex Inc., a leading provider of cost-effective, on-demand enterprise resource planning solutions, has selected Nelson Schmidt Inc., a full-service marketing communications agency headquartered in Milwaukee, as its agency of record. Nelson Schmidt has been tapped to create and execute a marketing communications plan for Vorex’s new Professional Services Automation (PSA) suite targeting the small business market.
The new Software as a Service (SaaS) product is a comprehensive Web-based platform that integrates time and attendance, customer relationship management, project tracking and management, invoicing and human resource management. It is an ideal small business solution and will be marketed toward North American companies with less than 50 employees.
“When introducing a new product line to market, it is essential to have a sound marketing plan in place,” said Mike Salem, Vorex managing partner. “After working with the Nelson Schmidt team, we are confident our partnership will produce positive, business impacting results.”
Nelson Schmidt has already begun extensive market analysis, brand development and overall marketing communications planning for the Dallas-based software company.
“Nelson Schmidt’s Milwaukee and Madison offices are working collaboratively to provide Vorex with a category-leading strategy for introducing its new product,” said Dan Nelson Jr., Nelson Schmidt president. “In today’s economy, it is essential for small businesses to optimize the productivity and profitability of their operations, and we are thrilled to introduce Vorex’s product as the ideal solution.”
As part of the overall marketing communications plan, Nelson Schmidt will support advertising, media planning and buying, customer relationship management, public relations, website development and event promotions. The account will be in excess of $1 million for 2012.
About Nelson Schmidt Inc.
We Deliver Customers.(SM) Nelson Schmidt Inc. is a full-service marketing communications agency with offices in Milwaukee’s central business district and downtown Madison, Wis. Nelson Schmidt has been named one of the top marketing firms in the country six consecutive years by “BtoB Magazine.” It serves U.S. and international clients within select considered purchase industries including Alliance Laundry Systems, ADP, Harley-Davidson Motor Company, Honeywell, McKesson and Polaris. Nelson Schmidt is a member of MAGNET , the Marketing & Advertising Global Network of 300 agencies in 70 countries; American Advertising Federation ; Public Relations Society of America ; Business Marketing Association ; and Milwaukee Water Council. For more information call 800-689-7721 or visit NelsonSchmidt.com .
About Vorex
Vorex, Inc. is a leading developer of on-demand and licensed Enterprise Resource Planning and business solutions. Founded by seasoned professionals, Vorex’s cost-effective, user-friendly software solutions help firms in multiple industries streamline operations, automate time-consuming tasks and save time and money. Serving a global clientele, Vorex is driven by a passion for excellence and a commitment to cultivate products and services that are seamless to install and deliver immediate ROI. Vorex is an independent, privately financed company based in Dallas, Texas. For more information visit Vorex.com.
