Contact: Judi Murphy
Public Relations & Marketing
The Leukemia & Lymphoma Society
(262) 853-8934
Judi.Murphy@lls.org
Committed to Reaching Million Dollar Goal to Fight Blood Cancers
Brookfield, Wis. – The Wisconsin Chapter of The Leukemia & Lymphoma Society (LLS) named Darren Campbell Corporate Chair of its 2013 Scenic Shore 150 Bike Tour. This annual two-day, 150 mile bike tour takes place each summer to raise money for cancer research and patient services.
The Scenic Shore 150 Bike Tour takes its riders through some of the most scenic roads in Wisconsin. Starting in Mequon and finishing in Sturgeon Bay, riders cycle along Lake Michigan’s shoreline and enjoy a volunteer-supported route with rest stops, bicycle support, and other amenities. The ride will take place on July 20-21, 2013.
“I am honored and excited to serve as the Corporate Chair for the 2013 Scenic Shore 150 Bike Tour,” said Campbell. “This is an impressive fundraiser, as well as a fun and well-organized ride. Leukemia and lymphoma have affected so many in our community and the connections among the supporting volunteers, sponsors and riders are amazing. They will be a great group to work with as we target a million dollar fundraising goal in 2013! I’m happy to be a part of it and ready to get started.”
Ann Marie Frakes, Executive Director of the Wisconsin Chapter of LLS, said, “The funds raised through corporate and individual contributions help to find cures and better therapies for leukemia, lymphoma, Hodgkin disease and myeloma, and to provide information, education and support for patients and their families. We look forward to working with Darren!”
Darren Campbell is Vice President, General Manager and part owner at Hayes Bicycle Group. Hayes is located in Mequon, Wis. Starting there in 1997 as an engineering intern, Campbell is one of the original members of Hayes, manufacturer of Hayes Disc brakes, Manitou suspension, SUNringlé wheels, Answer components and Wheelsmith spokes. A Wisconsin native, Campbell lives in Sussex and is an outdoorsman, sports enthusiast, husband and proud father of two. He holds a bachelor’s degree in mechanical engineering from the Milwaukee School of Engineering and an MBA from UW-Milwaukee.
To find out more about forming a team or participating in the Scenic Shore 150 Bike Tour, contact the Scenic Shore 150 staff at 262-785-4272 or www.scenicshore150.org.
The Leukemia & Lymphoma Society®, headquartered in White Plains, NY, is the world’s largest voluntary health organization dedicated to funding blood cancer research and providing education and patient services. The LLS mission is to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and to improve the quality of life of patients and their families. Since its founding in 1949, LLS has invested more than $600 million in research specifically targeting leukemia, lymphoma and myeloma. LLS has a local Patient Services Manager in 68 chapters throughout the United States and Canada. For additional information, please contact LLS at (800) 955-4572 or visit www.LLS.org
The Wisconsin Chapter of LLS is located at 200 S Executive Drive, Brookfield, WI 53045. Ann Marie Frakes, Executive Director of the Wisconsin Chapter can be reached at 262-785-4225 or annmarie.frakes@lls.org.
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