Legato Marketing & Communications: MSHPM appoints Mike Milligan as vice president of marketing & membership

CONTACT INFORMATION:

Mike Milligan, President

Phone: 920.544.8102

Green Bay, WI – December 29, 2011 – Michigan Society for Healthcare Planning and Marketing (MSHPM), which serves healthcare planning, marketing, communication and public relations professionals in Michigan, recently announced the appointment of Mike Milligan to its Board of Directors as the Vice President of Marketing & Membership.

Milligan is the president and founder of Legato Marketing & Communications, a marketing communications firm serving the healthcare industry, and has served on the board of Wisconsin Healthcare Public Relations and Marketing Society since 2009 as the Northeastern District Representative.

“I am thrilled to join the MSHPM board,” said Milligan. “It’s an exciting opportunity and I’m happy to be a part of an organization that offers strategic marketing insight to the healthcare community.”

Milligan has provided marketing counsel to numerous organizations, including 3M Pharmaceuticals, Dow Chemical Company, and healthcare organizations from large systems to independent hospitals and clinics. Before founding Legato, Milligan served as vice president of marketing at Prevea Health, Green Bay, and director of communications at Aurora Health Care, Milwaukee.

In 2010, Milligan received the Green Bay Area Chamber of Commerce Entrepreneurial Award on behalf of Legato due to the firm’s substantial growth in annual revenues, number of clients and its overall contribution to the area’s local economy.

Legato Marketing and Communications (http://www.golegato.com) is a full service marketing communications firm headquartered in Green Bay, Wisconsin. Legato offers a wide range of strategic marketing, advertising, public relations, graphic design, website development, branding and media services for the healthcare industry. Subscribe to its weekly blog for insights on leadership and marketing (http://www.legatoblog.com).