Contact: Kristy Klug
262.677.3407
kklug@dcicheeseco.com
Brand to reward consumers with weekly electronic prizes: “Multiple Flavors, Multiple Prizes!”
RICHFIELD, Wis., June 26, 2012 – This July and August, consumers will have the chance to win one of nine weekly prizes from Great Midwest, DCI Cheese Company’s exclusive line of flavored Cheddar and Monterey Jack cheeses. The brand’s newest promotion—“Summer of Flavor” —celebrates the line’s numerous hand-crafted flavored varieties with an assortment of prizes that tech-savvy consumers will love, including iPods, Kindle Fires and an iPad.
In-store shelf talkers with tear pads featuring a coupon can be found in participating retailers throughout the contest. Additionally, consumers with smart phones can connect directly to www.GreatMidwestCheese.com via the promotional display’s QR code to view recipes and wine pairings and to access the online entry form.
Great Midwest is a tantalizing line of carefully blended, all natural artisan cheeses available in enticing flavor combinations like mango, habañero peppers and Cheddar, or morel mushrooms, leeks and Monterey Jack. This award winning brand is hand-crafted by Wisconsin cheesemakers in small batches using only the purest, certified hormone-free milk for a smooth, natural, consistent flavor.
Details about the Great Midwest “Summer of Flavor” promotion, including full contest rules, will be available on the contest website (www.GreatMidwestCheese.com) throughout the promotion. Retailers interested in purchasing Great Midwest cheeses can contact a DCI sales representative by e-mail at moreinfo@dcicheeseco.com or by phone at 1.800.782.0741.
About DCI Cheese Company
Richfield, Wisconsin-based DCI Cheese Company has been an innovative leader in the cheese industry since 1975. The company markets and sells a broad range of imported and domestic specialty cheese brands including il Giardino®, Joan of Arc®, King’s Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. For more information on DCI Cheese Company and its portfolio of brands, visit www.dcicheeseco.com.
