Former Everyday Exteriors of Madison will be sister company to Genesis Painting and renamed Genesis Exteriors
Genesis Painting of Madison has acquired local exterior remodeling contractor Everyday Exteriors, which will be renamed Genesis Exteriors and operate as its sister company. Founded in 1992 by Brandon Vincent, Genesis Painting is the largest interior and exterior painting contractor in South Central Wisconsin.1 Everyday Exteriors was founded in 2003 by Scott Pedracine and specializes in installing roofs, siding, windows, doors, and gutters. Both companies serve homes, businesses, and residential properties.
According to research, Genesis Painting has the highest level of name recognition among consumers in South Central Wisconsin. To capitalize on the Genesis brand, Vincent began exploring ways to expand beyond interior and exterior painting services. After studying the local market and startup requirements for exterior remodeling companies, he decided that acquisition would be the best strategy. According to Vincent, “When you think about the dangers of brand extension, finding a company worthy of the Genesis name and reputation was my biggest concern.”
Vincent explains he chose Everyday Exteriors because it is similar to Genesis Painting in three main ways. The company has a solid reputation backed by a large portfolio of positive customer references; it is a recipient of Angie’s List® Super Service Awards for both 2010 and 2011; and it is a member of the Madison Better Business Bureau, with an A+ rating.
According to Pedracine, Everyday Exteriors was at a turning point where rapid growth was requiring additional management expertise. Rather than add staff, he chose to join forces with Genesis Painting and operate under its brand. Pedracine’s role at Genesis Exteriors remains essentially the same: providing initial consultation to customers about siding, roofing, window, door, and gutter installation in homes, businesses and residential properties.
Offices for both companies are located at 1934 S. Stoughton Road Madison, WI 53716. Phone: (608) 221-4225. Website: http://www.GenesisExteriors.net. Email: staff@genesispainting.com
1 According to GKA Research in Madison—now NBS Solutions.