First Business Financial Services: Raymond James initiates research coverage on FBIZ

MADISON, Wis., Sept. 24, 2012 (GLOBE NEWSWIRE) — First Business
Financial Services, Inc. (Nasdaq:FBIZ) is pleased to announce Raymond
James has initiated research coverage on the FBIZ stock.

“Raymond James is one of the nation’s leading investment firms with
extensive research capabilities and over 6,000 financial advisors. As a
result, we feel this is a very significant step in raising awareness of
First Business and our success among investors across the country,”
stated Corey Chambas, President & CEO of First Business Financial
Services, Inc.

Raymond James’ summary recommendation includes:

Initiating Coverage with an Outperform Rating

Recommendation: We are initiating coverage on First Business Financial
Services, Inc. with an Outperform rating and a $29 per share target
price. Overall, the company has done a sound job of navigating through
the current credit cycle as it has maintained profitability while
keeping asset quality issues well corralled, building capital levels,
and shifting its deposit mix away from a wholesale-dependent model to a
more market-focused, relationship-based model. Although a challenging
economic environment has kept loan growth at bay in the past three
years, recent talent additions as well as expansion efforts into higher
growth markets of Milwaukee and northeastern Wisconsin bode well for
prudent loan growth going forward. When coupled with an enhanced NIM
outlook (due to an improved funding mix) and declining credit costs, we
think the company is well positioned to see a pickup in earnings power,
tangible common equity levels, and tangible book value per share going
forward. Overall, we think shares of FBIZ are attractively valued on an
absolute basis and view current price levels as a unique opportunity
for investors with both a short-term and long-term perspective to build
a position in a high quality franchise with good long-term growth
potential. However, patience will be required to do so as shares are
thinly traded with a one-year average daily trading volume of 2,700
shares.

Click here for the full report.

About Raymond James

Founded in 1962 and a public company since 1983, Raymond James is a
diversified financial services holding company with subsidiaries
engaged primarily in investment and financial planning, in addition to
investment banking and asset management. Our stock is traded on the New
York Stock Exchange (RJF).

Through its four broker/dealer subsidiaries, Raymond James Financial
has more than 6,000 financial advisors serving over 2 million accounts
in more than 2,500 locations throughout the United States, Canada and
overseas. In addition, total client assets exceed $370 billion, of
which approximately $40 billion are managed by the firm’s asset
management subsidiaries.

About Raymond James Equity Research

Raymond James’ equity research is a cornerstone of the organization.
Raymond James and its affiliates in Canada, Europe, and Latin America
employ more than 90 research analysts who cover more than 1,300
companies in nine highly focused industries: Consumer, Energy,
Financial Services, Healthcare, Industrial, Mining & Natural Resources,
Real Estate, Technology & Communications, and Transportation. We are a
top 5 provider of equity research in both the U.S. and North America in
terms of companies covered.

About First Business Financial Services, Inc.

First Business Financial Services (Nasdaq:FBIZ) is a $1.2 billion
Wisconsin-based bank holding company that specializes in focused
financial solutions for businesses, key executives, and high net worth
individuals through its operating companies. It is the 2nd largest
Wisconsin-based commercial bank holding company listed on NASDAQ or the
NYSE. Its companies include: First Business Bank – Madison; First
Business Bank – Milwaukee; First Business Bank – Northeast; First
Business Trust & Investments; First Business Equipment Finance, LLC;
and First Business Capital Corp. For additional information, visit
www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=2667

CONTACT: James F. Ropella
Senior Vice President and Chief Financial Officer
First Business Financial Services, Inc.
608-232-5970
jropella@firstbusiness.com