FIG Partners: Initiates independent research coverage on First Business with “outperform” rating

MADISON, Wis. (GLOBE NEWSWIRE) — FIG Partners LLC, which specializes in independent research on public bank stocks and the industry at large, initiated independent research coverage on First Business Financial Services, Inc. (Nasdaq:FBIZ) with an “Outperform” rating and a 12-month price target of $29.

“As bank stock specialists, FIG Partners’ research is very respected in the industry and their coverage of First Business should create valuable exposure for our company’s stock,” stated Corey Chambas, President & CEO of First Business Financial Services, Inc.

The full 12 page report can be accessed on the First Business website: http://www.firstbusiness.com/data/docs/FIGJuly2012.pdf.

About FIG Partners LLC

FIG Partners is an employee-owned broker/dealer specializing in financial institutions. FIG Partners provides independent research on nearly 70 public bank stocks and the industry at large, has completed over 80 transactions to raise new capital and provide strategic advice, and performs OTC market-making for 200+ banks nationwide. FIG Partners has strong capabilities in equity research, investment banking, equity market-making and sales, and fixed income. For more information go to: http://www.figpartners.com.

About First Business Financial Services, Inc.

First Business Financial Services (Nasdaq:FBIZ) is a $1.2 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. It is the 2nd largest Wisconsin-based commercial bank holding company listed on NASDAQ or the NYSE. Its companies include: First Business Bank – Madison; First Business Bank – Milwaukee; First Business Bank – Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit http://www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=2667

Forward-Looking Statements

This press release contains forward-looking statements that reflect the Corporation’s plans, estimates and beliefs. When used in this press release, the words “anticipate,” “believe,” “estimate,” “expect,” “objective” and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation’s control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in “Item 1A. Risk Factors” in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

CONTACT: Jim Ropella

Senior Vice President and Chief Financial Officer

First Business Financial Services, Inc.

608-232-5970

jropella@firstbusiness.com