Contact: Kate Hagen, Director of Communications
(608) 819-6359 ext. 127 or kate@engagingsocial.com
Engaging Social, LLC Welcomes the WI Broadcasters Association
MADISON, Wis. – Engaging Social (http://www.engagingsocial.com) announced today their immediate partnership with The Wisconsin Broadcasters Association (WBA).
In welcoming the WBA, the software and infrastructure designed by Engaging Social was custom tailored for WBA’s current members, to assist them not only in converting their audience to fans and followers through Facebook and Twitter, but also creating new and exciting content for their audiences. “The Engaging Social platform offers the complete social marketing solution for media. The all in one suite is tailored uniquely for broadcasters. We are excited to bring this social media management tool to the WBA members”, says Nick Ring, Co-Founder, Engaging Social.
Engaging Social’s social media management platform has proven to be an amazing time saver by helping clients schedule social media updates, plan and launch contests and promotions, build custom Facebook tabs, monitor and protect their brand, and analyze it all through a robust analytics suite. In addition, the easy-to-use platform provides an incredible opportunity to build a strategy to engage and grow customers’ fan and follower base in the new frontier of social media.
The Engaging Social platform helps serve broadcasters’ needs by finding social ways to drive ratings and discover new revenue sources. Broadcasters are uniquely positioned to take advantage of the explosive social media growth. “Online population, visiting social networks, is at 98.3% in the United States” as written in a recent comScore report, “It’s a social world. Top 10 need-to-knows about social networking and where it’s headed.” Social media is where people are spending their time. The same report from October 2011 stated, “Facebook reached more than half of the world’s global audience (55 percent) and accounted for approximately 3 in every 4 minutes spent on social networking sites”. To further assist the WBA membership, Engaging Social will host ongoing training Webinars throughout the year to keep members up-to-date with what’s happening with social media.
About WBA – Since 1951, The Wisconsin Broadcasters Association is the only trade association which supports, promotes and represents all radio and television broadcasters in Wisconsin. The WBA’s membership is comprised of 98% of all radio and televisions stations in Wisconsin, as well as associate member companies who provide services to the state’s broadcasting industry. Member services include a variety of education programs, state and national legislative and legal and regulatory advisory services, and a host of networking opportunities.
About Engaging Social – Engaging Social is a leading social media management company, headquartered in Madison, WI. Visit wi-broadcasters.org or engagingsocial.com for more information.
