Contact: Kristy Klug
262.677.3407
kklug@dcicheeseco.com
Grand Prize winner to receive $2,000 weekend getaway
RICHFIELD, Wis., January 23, 2012 – DCI Cheese Company (“DCI”) is pleased to unveil “Flavor for All”, an exciting new enter-to-win contest sponsored by Joan of Arc®, the company’s imported French cheese brand. One Grand Prize winner will receive an all-inclusive weekend getaway, to be awarded as a $2,000 Visa gift card.
In-store shelf talkers with tear pads featuring a coupon for Joan of Arc® cheeses can be found in participating retailers throughout the February 1–March 31 contest. Additionally, consumers with smart phones can connect directly to http://www.JoanofArcBrie.com via the promotional display’s QR code to access the online entry form or to view recipes and wine pairings.
Joan of Arc® is the oldest trademarked brand of French Brie available in the United States and features a savory, buttery, rich and earthy taste that works well in hors d’oeuvres, appetizers and as a dessert. Joan of Arc® also offers other fine French favorites such as Camembert, Coulommiers, Goat Brie, soft Chèvre and Roquefort.
“Joan of Arc® cheeses are part of a rich tradition of fine French cheesemaking. The Joan of Arc® brand features a wide range of flavorful solutions for entertaining,” says Katie Jury, Marketing Manager at DCI. “This provided a very natural segue into a weekend of entertainment for one lucky winner in this contest.”
In-store shelf talkers featuring coupons can be found in participating retailers throughout the promotion. Full contest rules and additional details about the Joan of Arc® February/March promotion are available at http://www.JoanofArcBrie.com.
About DCI Cheese Company
Richfield, Wisconsin-based DCI Cheese Company has been an innovative leader in the cheese industry since 1975. The company markets and sells a broad range of imported and domestic specialty cheese brands including il Giardino®, Joan of Arc®, King’s Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. For more information on DCI Cheese Company and its portfolio of brands, visit http://www.dcicheeseco.com.
