ASA Midwest Tour: F&F Tire World brings traction to the Lettow 150

02 April 2012

By Kari Shear-Carlson

April 2, 2012 – F&F Tire World is returning to a familiar place as it helps promote the American Speed Association® Midwest Tour presented by SCAG Power Equipment and Lester Buildings Howie Lettow Memorial 150 at the Milwaukee Mile on Tuesday, June 12th, 2012.

F&F Tire World will be the “official” sponsor of the tire corral in the pit area, handling the mounting and balancing of all tires for the event. With over 140 race cars expected, it is sure to be a very busy F&F Tire World at the Mile.

“F&F Tire has been involved in events at the Milwaukee Mile for years and their support of short track racing goes back many years. They are huge supporters of up and coming driver Kyle Brinkmann and we can’t thank them enough for their efforts to promote the Mile event,” said, ASAMT President, Tim Olson.

F&F Tire World first began in 1973 by mounting tires for customers in two gas stations in southern Illinois. After realizing that the tire business could be a good one, the first official store was built later that year in Janesville, WI. The family moved from Illinois to Janesville, WI and a year later bought a store in Beloit, WI followed by another the following year in Madison, WI.

The success continued and F&F Tire World branched out and bought stores in Rockford, IL, Milwaukee, WI, Chicago, IL and throughout. F&F Tire World was becoming a household name.

Today, F&F Tire World is “Your Low Priced Tire Store” and does complete auto service from mechanical repairs to maintenance, oil changes, tires, custom wheels, and just about everything in between. Stores are now located in Wisconsin in Delavan, Janesville, Beloit and the Milwaukee area, as well as six Rockford area stores with plans for continued growth.

“A lot of our employees have been with us for over 20 years because we are a family oriented company that takes good care of our employees and customers. F&F stands for “First and Foremost,” said Jeff DeVries of F&F.

“We have proudly sponsored upcoming driver, Kyle Brinkmann, as well as area sports teams like the Milwaukee Bucks. We are really excited to support the ASAMT and to be a part of the event at the Mile,” he added.

For more information about the Swiss Colony Howie Lettow Memorial 150, go to www.asarace.com.

Follow the ASA Midwest Tour on Facebook (www.facebook.com/asamidwesttour) and Twitter (@asamidwesttour).

To learn more about the American Speed Association® Midwest Tour presented by SCAG Power Equipment and Lester Buildings, log on to asamidwesttour.com. For questions call the ASA Midwest Tour office at (630) 212-6022 or Tim Olson at (612) 327-5831 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit www.asaracing.com.