Madison, Wisconsin – February 8, 2012 – Aprilaire, the consumer favorite humidifier brand, will donate $5,000 to the American Cancer Society through an integrated online advertising campaign, including sponsorship of online health and wellness information and a focused Facebook presence.
Aprilaire is partnering with Get Active Today, a program of Active Across America, to promote healthy lifestyles nationwide. The Aprilaire portion of the campaign is focused in 6 of the top humidification markets nationwide – Madison, WI; Milwaukee, WI; Cincinnati, OH; St. Louis, MO; Washington D.C.; and Chicago, IL.
Aprilaire is raising awareness of the role whole-home humidification can play in keeping you and your family healthy, especially during the winter months. When the air in your home is heated, the indoor relative humidity can drop to 6 percent or below – similar to desert conditions. Air that is too dry can make you more susceptible to catching a cold or flu virus.
Why go through another season like this when there is a solution? For over 50 years, Aprilaire has been helping homeowners solve these problems. A whole-home humidifier from Aprilaire can reduce your energy costs, prevent damage to your walls, ceiling, floors, and furniture and relive the irritation and discomfort associated with a dry home.
You deserve to be comfortable in your own home.
Help Aprilaire continue to support health and well-being. “Like” Aprilaire – Fresh Ideas For Indoor Air on Facebook during the months of February and March and they will donate $5 to the American Cancer Society (up to $5,000).
About Aprilaire: Aprilaire has been a brand leader in the indoor air quality industry for over 50 years. The company designs, develops, manufactures, and distributes whole-home indoor air quality products that provide comfort, health, energy efficiency, and the protection and preservation of the home. Aprilaire brand products are sold through and installed by HVAC contractors across the United States and Canada. For more information, visit: www.aprilaire.com.
Contact: Tom Ruse ter@aprilaire.com
Contact:
R S + K
701 Deming Way
Madison, WI 53717
(608) 827-0701
pr@rsandk.com
